We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

CASE STUDY OF TIME WARNER (LOCATED NEAR END OF TEXT BOOK) - Assignment Example

Comments (0) Cite this document
Summary
The case involves a simple question of whether lowering the price of subscription, as a promotional campaign would boost or would further dampen the revenue. Currently, the company receives monthly revenue of $ 8946 per month, a very small amount compared to its subscription revenue of $ 20, 448,000 for the year…
Download paper
GRAB THE BEST PAPER
CASE STUDY OF TIME WARNER (LOCATED NEAR END OF TEXT BOOK)
Read TextPreview

Extract of sample
CASE STUDY OF TIME WARNER (LOCATED NEAR END OF TEXT BOOK)

Upon looking at the tables given, demand is apparently elastic, with a lot of competitor networks around. One thing that makes a demand elastic is the presence of many substitutes, meaning competitors which can be easily availed by the potential customers. Network competitors include ABC, ESPN and Disney from Disney Company; CBS, MTV and UPN from Viacom and Fox from News Corp.
Given that the promotional decline in price is only given to STARZ's current and future subscribers, and would not affect its big network businesses such as HBO and Showtime, it will be worthwhile to lower the price for the purpose of attracting subscribers. The decline in revenue from existing subscribers is deemed smaller than the potential revenue, given the larger market that it has to cater. Also, the popularity of STARZ, as it would be well advertised given the promotion is also worth the price. Since the current revenue of STARZ is just .5% of the total revenue from subscription (excluding advertisements and content), meaning there are a lot of room to grow in the current market, revenue can double or triple with the promotions.
The revenue growth rate figure for News Corp's Fox News is really admirable, standing at 67.8%, compared to last year. This is superior to CNN's 12.5%. ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“CASE STUDY OF TIME WARNER (LOCATED NEAR END OF TEXT BOOK) Assignment”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/301430-case-study-of-time-warner-located-near-end-of-text-book
(CASE STUDY OF TIME WARNER (LOCATED NEAR END OF TEXT BOOK) Assignment)
https://studentshare.net/miscellaneous/301430-case-study-of-time-warner-located-near-end-of-text-book.
“CASE STUDY OF TIME WARNER (LOCATED NEAR END OF TEXT BOOK) Assignment”, n.d. https://studentshare.net/miscellaneous/301430-case-study-of-time-warner-located-near-end-of-text-book.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Time Warner Case Study
While analyzing the current global market economy, it is clear that government intervention is necessary to ensure a sustainable market place. Government regulations on mergers are essential to maintain the balance of market environment since mergers between corporate giants often raise potential challenges to small-scale players and, thereby, they are eventually thrown out of the market.
4 Pages(1000 words)Research Paper
TIME WARNER CASE
Keeping in mind that Everest is providing the bundled service for $84.95, we have to price our product almost similar to that price line. If we price our service at $84.00 our
1 Pages(250 words)Case Study
Case study
However, problems and challenges related to the nursing practice are evident from time to time (Ginny, 2009). This is evidenced by the evaluation and morale case, where a staff nurse and a nurse manager exhibit a practice-based problem
2 Pages(500 words)Assignment
Case study
In male dominated societies, the managers have ultimate control over their subordinates who are supposed to follow instructions from the top. Depending on how power is used in the organization, it can
2 Pages(500 words)Assignment
Case study
The plan will ensure safety of the patient during stay and even after discharge from the hospital until achieving significant recover. The structure of the report outlines assessment, provision of the actual
5 Pages(1250 words)Assignment
Near Shoring
By near shoring with bordering countries, a company is likely to avoid the negative effects of language barrier. Language barrier may affect communication among workers, negatively influencing their relationship. In addition, near shoring helps a company reduce its
1 Pages(250 words)Assignment
Case study
Robin Hood tried to ensure that these men have an honest commitment and fairness towards the mission of the band. Robin Hood structured an uncomplicated format for the band. He acted as the leader of the band and all
4 Pages(1000 words)Assignment
Case study
There are different reasons why employees consistently perform below expectations. In the first place, they may be unhappy with their current company, but do not have the
4 Pages(1000 words)Assignment
Case Study
This argument is supported by numerous reasons, with one of them being that a leader leads others by persuading them to strive to achieve the goals of the organization willingly as is the case with Terrill, who talks to the employees and encourages
3 Pages(750 words)Assignment
Case Scenario: Big Time Toymaker
These words contributed to the creation of a contract between both parties by making the email legally binding (Melvin, 2011). The first fact that
2 Pages(500 words)Assignment
Let us find you another Assignment on topic CASE STUDY OF TIME WARNER (LOCATED NEAR END OF TEXT BOOK) for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us