It shows the use of technology in organizational communication.
Communication is a very important tool in any set up. It is even more important in the business world. For a business organization to be successful, the manager has to use very effective communication strategies. This is in relation to every person in the organization. The business environment calls for a high level of effectiveness in the communication. 1
When communication is rightly used in an organization it can motivate the employees. However when it is wrongly used it will always demoralize the workers. This is the internal communication. Organizations also need to communicate to the public. This is referred to external communication. Through this it can create a positive or a negative public image.
When this case study is evaluated, there was some effective communication to the public. This is shown when the plant was open to the media. Analysis shows that the quality assurance manager was also available to the press. What Madeira did in this case was very effective. The public affairs department that was appointed was very effective. This is because in this department there were specialists who responded to the media inquiries. They provided regular updates of facts and developments that were going on.
There was effective communication through video news releases because they educated the public. The use of audiotapes and press releases was very effective in this case. Customers could easily access information by use of charts, and the diagrams provided by the Pepsi public affairs department. The photos that were internally and externally distributed were effective in giving the visual aid of the production process.
Very effective communication was done through the use of the 24-hour toll hotlines. Through this the public questions were answered. This really helped in getting the public's comment on the issue. Through this the monitoring of the public was effectively done. The legal department also helped in effective communication to the public. There was also communication to the public by the manufacturing experts. This was effective communication because the general public was able to understand the processes that are carried out in the organization. This included the filling line process of the Pepsi Company. 2
Identification of different publics involved
There are different publics that are involved in this case study. There are the customers of the Pepsi drink. They are the ones that bought the drinks and also brought in complain to the Pepsi Company. This complains involved finding foreign bodies in the drinks. The foreign bodies included needle syringes. The other public is the employees in the Pepsi Company. They include the quality assurance manager, those in charge of the public affairs department and also in the consumer relations department.
There is the Pepsi Company Vice President of the Public affairs Becky Madeira who played a big role in the problem solving process. The other employees are the manufacturing experts and the sales and marketing personnel. There is the news media that is used in this case study. This includes the local television station KIRO, Seattle times and the national broadcast media. The Milwaukee journal among others were used in this case study. The other public is the local Pepsi -Cola bottlers.
Impact of the communication on the intended