We will focus on the biggest area of its business, television. Its television division is a global company that broadcasts all over the world. Its main competitor, Company XYZ, is also a global company that broadcasts internationally.
The company's working principle is to provide the audience with what they want to see on television to obtain more viewers without sacrificing the quality of its television programs. For a television station, it is sometimes hard to weigh which is a more important aspect of television programs: quantity of viewers or quality of shows. Though many people may think that quality shows amounts to many viewers, it is often not the case. Many times, viewers switch on their television sets just to view on a program (or channel) they have patronized for a long time. It does not necessarily mean that what the station offers are what the viewers want to see. The reason for this is mainly because big television stations would rather invest on formulaic, tested programs than on risky, novel concepts that may cause the station millions. On a business financial side, this is an understandable fact. However, one can also see that if this principle continues to pre-empt the conceptualization and realization of fresh and excellent ideas, it may spell disaster in the long run. There is the risk of having the main competitor station come up with a good idea that may be a hit to the viewers. It will be a tough truth to accept if this particular "hit" idea was initially thought of by the station but was not realized due to fear of "too much risk".
This is the main reason why ABC Company thought of splitting up the Research and Concept Development Group. It is to have a section that would focus also on the qualitative side of things. This is the department that will be discussed in this paper. This department is divided into quantitative and qualitative type of research and concept development. The quantitative research and concept development group is responsible for acquiring data on 1) the number of viewers the station has, 2) the average number of hours every viewer spend in watching, 3) the demographics of its viewers, 4) the top television shows and, 5) all these same data on the competitor stations. The qualitative research and concept development group on the other hand is responsible for 1) knowing what the viewers want to see on television, 2) knowing what the viewers do not want to see on television, 3) creating new story concepts based on what viewers want and what the station can provide and, 4) what the competitor networks offer its viewers.
The key positions that will be discussed on this paper will be the role of the department manager and the researcher of the Research and Concept Development Group. These two positions, on a more general term, are the boss and the subordinate, respectively. These two positions are common in every company, but the specific roles and responsibilities of these positions in this department will be analysed to formulate better insights and possible
The paper discusses the organisational strategy of a broadcasting network and the roles of a manager and a subordinate. It will tackle on the differences of the roles of the two characters, their importance, possible similarities, and some key strategies in enhancing and advancing these roles for the benefit of their positions and the company in general…
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5 pages (1250 words)Case Study
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