StudentShare solutions
Triangle menu

Implement excellent marketing strategies - Assignment Example

Nobody downloaded yet

Extract of sample
Implement excellent marketing strategies

The most crucial issues related to the decision making methodologies involves the concept of integrated marketing communications to be the best weapon for the marketing managers to come up with good marketing plans to build strong brands. These strong brands form the best solution to overcome any form of competition from the rivals in the global economy.
Marketing communications define the set of diverse communication strategies implemented to market the products and services of a company. The communication strategies play a vital role in making or breaking the value of the product in the market. The directors of the company push the marketing managers to extremes in order to obtain the estimated results. These estimated results definitely relate to the position of the company in the global market. Marketing communications comprises of Advertising media, branding of a product, building customer relationships, promotion of a brand, sales promotion so on (Frost & Sullivan, n.d.). All these factors specified play a major role in the construction of good brands by the marketing managers for the products under production. Now-a-days consumers are always looking for various services provided by the producers. Production of a particular product has become a dependent factor based on consumer demand (Kate Maddox, 2006). Major concentration of the marketing strategies deals with the methodologies involved over communicating the apt information concerning a product to the consumer. These communications form the backbone of the brand image formed for a product based on the idea developed in the consumers mind regarding the various features associated with the product. A consumer is always driven by a brand that ensures the quality of the product and also provides easy methods of gaining the appropriate information without any hurdles. The consumer prefers to gather all the necessary information within no time; this can be the best opportunity for the producers to provide all the information with apt details and also present a demonstration of the product functionality to gain the customers loyalty. This sort of communication helps the company to build a huge set of loyal customers who prioritize the brand options and always get back to the brand that they are confident about.

Building a Strong Brand
Brand is considered as a promise made to the consumer by the producer over the quality of the products and services that they offer to the customer. This is basically the major factor that defines the quality associated with the products the company manufactures (Tom Blackett, 2004). Brand image has become a matter of prestige and pride to the consumers of this new era. Brands provide the authentication over the quality of the product to the consumer in order to make the purchases confidently out of the wide variety of choices. As they say there is no free meal in this world, the consumers prefer to invest their hard earned money into products that perform up to their expectations. Consumer satisfaction ...Show more

Summary

Brand image has turned out to be the crucial factor to distinguish the major players in the global economy. In this technology driven world, companies striving to be the leaders of the market are always under constant pressure to implement excellent marketing strategies…
Author : kinglucinda
Implement excellent marketing strategies essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Implement excellent marketing strategies"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing strategies
This is continuous change or trend in the macro business environment worldwide and its substantial impact on the marketing strategies developed by the organizations. This paper will specifically focus on the impact of this macro environmental change on the marketing strategies of South African organizations.
12 pages (3000 words) Assignment
Marketing Strategies Implementation
14 4.0.1 Application of product based management model 14 4.02 Application of the marketing strategies 16 Place 17 Promotion 18 5 Outline of the research plan 18 Reference 20 1.0 Introduction Marketing strategies are developed after careful consideration of external forces and internal strength of the organization to counter such external forces (Aaker, 1991).
14 pages (3500 words) Assignment
Marketing Strategies
The company first sold its beer at a lodge that happened to have been located near the company’s factory in May 2000. The company’s humble beginning can be exemplified in the fact that only 60 dollars was used in the company’s expansion process during its first years, a factor that caused the company to mainly operate at a loss for that first year.
18 pages (4500 words) Assignment
Marketing Management and Strategies
Finally the various strategies adopted by the hospitality sector are discussed. Broadly, the strategies can be classified into three major types: Cost leadership, Differentiation and Focus. In Hospitality industry, Cost leadership strategy is not considered to a great extent because it is a luxurious sector.
12 pages (3000 words) Assignment
Marketing Manager
rkets (McNamara 2008). The end-product of marketing analysis is the marketing plan which is implemented, monitored and evaluated by the marketing team. The marketing team is headed by the marketing manager. The common job description of a marketing manager includes determining the demand for products and services offered by a firm and its competitors and identifying potential customers; developing pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied; and overseeing product development or monitoring trends that indicate the need for new products and services (Payscale 2008).
8 pages (2000 words) Assignment
Case study (Implement a marketing solution)
CMC Limited is a subsidiary of the Tata Consultancy Services. It is one of the leading IT solutions company and one of the world's leading IT consulting, services and business process outsourcing organizations. The following are the different business units of CMC.
6 pages (1500 words) Assignment
Implement a marketing solution
3 pages (750 words) Essay
Marketing Strategies
It will help the company understand the product's position in the marketplace and define potential customers. Once the company has formed a marketing strategy that defines the product's position, a marketing plan can be written. The marketing plan will be used to isolate, segment, and locate potential customers.
7 pages (1750 words) Assignment
Implement
The identification entails the ascertainment of the facilitator’s potentiality to perform the anticipated task. The vetting procedure involves the acquisition of the facilitators’ credentials with respect to the titles. The
3 pages (750 words) Assignment
Ryanair marketing strategies
Ryanair has had a reputation of offering low-cost flights to its customers for some time now. However, the industry is proving to be quite different, a factor that compels Ryanair to adopt more
13 pages (3250 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment