GUCCI - Essay Example

Only on StudentShare

Extract of sample
GUCCI

Exhibit A and Exhibit E show in the new 2006 Ready to Wear advertisement that GUCCI Blouses are far advanced in terms of trends and fashion design as compared to many of its blouse competitors like DKNY, D & G, BCBG, Burberry, Diesel, and others. The financial statement of DKNY shows that the net profit is only a low 8% of the net sales. (www.edgar-on-line.com)
The key functions of buying and merchandising and other liaison with retail and marketing include ranging, pricing, promotions and space allocation. Buyers also identify market opportunities to meet changing consumer needs The market opportunity, based on the trend forecast, shows that GUCCI blouses are one of the top fashion statements that many of the "rich" clients love to keep as display items both on their person and at home.
In accounting, the projected Income statement is estimated by first projecting the future sales. In this case the blouse sales have been estimated to be 2.5% higher than its previous 7% per year. To get the sales for three months, the annual sales of 7% of 210 million pounds is multiplied 3 months and divided by 12 months. The months are July, August and September. Therefore the estimated sales are 4.99 million pounds for the three month period.
The projected sales as stated in the problem is 210 million and blouses took 7% of the sales. ...Show more

Summary

GUCCI (House of Gucci) is an Italian haute couture company. It was originally established by Guccio Gucci who lived in Florence in 1921. The high fashion(Griffiths, 2000) company, Gucci, started as a family owned saddlery and leather goods store in Florence in 1921…
Author : catherineratke
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"GUCCI"
with a personal 20% discount.
Grab the best paper

Related Essays

Competitive Advantage at Louis Vuitton and Gucci
This research aims to analyze and present how Louis Vuitton and Gucci might use the concept of dynamic competitive advantage to develop its strategy, to evaluate Louis Vuitton and Gucci's positioning strategy in its current markets and to sSuggest different positioning strategy that they should adopt for different geographic markets.
13 pages (3250 words) Case Study
Chanel and the Little Black Dress
Chanel is a well-known name in fashion. It is headquartered in Neuilly-sur-Seine, France, is privately owned and does not release any financial information. Its product line broadly includes designer clothes, cosmetics and watches and jewelry. The Company's products like the Chanel No 5 perfume and the introduction of the little black dress created a milestone in fashion history.
8 pages (2000 words) Essay
Marketing plan: Secosana bags
It is now an enormous challenge for the SECOSANA Company, an amateur bag company to gain the challenger role in the Philippine market. SECOSANA Company aims to gain at least an additional 10% of the market share upon the introduction of its new product line.
8 pages (2000 words) Essay
Fashion Faux Pas - Gucci vs. LVMH
The case solely looks at how shareholder value is affected through the different strategic moves of the fashion leader Gucci. In its quest, to raise financing, Gucci has embarked in an initial public offering in 1995. One of its largest competitors, LVMH, has take advantage of this event by buying Gucci's shares and being the company's single stockholder.
1 pages (250 words) Essay
Gucci case
Aside from family conflicts, September 11, 2001 terrorist attacks which significantly affect the U.S. economy and the international financial markets including the 1997 Asian crisis also brought in problems to Gucci in relation to the loss of revenue
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT