The company for which the e-commerce business opportunity will be analysed is a small Glasgow based book store named 'Glasgow Books'. It sells books, magazines, CDs, DVDs and computer games from its shop in Arglye Street. Currently, it advertises in a few local newspapers and local radio station…
A conclusion will then summarise the findings and present the final thought.
E-commerce is buying and selling of goods and services online, usually through the internet (Information System Audit and Control Association, 2006, p.218 - 222). Global electronic commerce revenue for 2000 was in the region of $286 billion; a figure which was expected to increase to $500 billion in 2001 and to $3 trillion by 2004. 'According to Interactive Media in Retail Group (IMRG), an industry body for electronic retailing, British online retail sales rose by more than 60% from a year earlier in June 2006, totaling 2.26bn that month. British online retail sales totaled 13.5bn in the first half of 2006, according to IMRG' (Global Technology Forum, 2006). This rapid increase reflects the fact that electronic commerce has a number of advantages over paper-based commerce: in particular, speed and reducing the cost of doing business.
E-commerce allows organisations to reach to a wider range of audience than what a traditional brick-and-mortar shop can ever do. With e-commerce, companies can serve globally. The entire world becomes the target market depending on the type of business. For a book store like Glasgow Books, this presents an opportunity to extend to not only in Glasgow but throughout Scotland and perhaps in other parts of Europe as well, with passage of time.
An online shop is open 24 hours a day, 7 days a week and 365 days a year. The customers can read about the books, and can make transactions any time they like, through the comfort of their homes, without having to physically come to the shop for making purchases.
In the long run, technology costs to establish an online book store is much lesser than what it must spend to maintain a physical store. The cost of advertising and marketing over the internet is minimal.
Customer Relationship Management
E-Commerce solutions provide an effective way to keep in contact with customers, record customers' likes and dislikes, and develop a targeted marketing campaign as per the customers' tastes and wants. For example, Glasgow Books, by using an e-commerce system, can keep records of customers' preferences for books and can contact customers as and when new editions and/ or new books relating to that particular subject arrive. Accurate Armour, a manufacturer of military models, developed their website in 2003 when ...
Cite this document
(“Report of Electronic Commerce Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/302243-report-of-electronic-commerce
(Report of Electronic Commerce Essay Example | Topics and Well Written Essays - 1000 Words)
“Report of Electronic Commerce Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/miscellaneous/302243-report-of-electronic-commerce.
E-commerce Name Tutor Course Electronic commerce essay The internet is among the most radical technologies that changes the business setting. The web has had an intense impact on the use of electronic commerce. The upcoming of electronic commerce, has resulted to the change of power to the consumer, this has led to changes in the way companies relate to the consumer.
Online auctions have in recent years demonstrated themselves to be a popular forum for fraudulent activities. Sellers and Internet auction operators, including overseas based sellers and operators, need to be aware of their potential liability under the provisions of Part V of the Trade Practices Act 1974 (Cth) ("TPA") and/or equivalent State and Territory Fair Trading legislation (for example, the Fair Trading Act 1987 (NSW)), where they sell or are involved in the sale of products to Australian consumers.
Primarily, the US legal system adapts new issues arisen from e-commerce and virtual relations. It revised many legal issues such as privacy, protection, ownership, etc. E-commerce has changed the role and nature of legal obligations between the parties. Virtual economic transactions become legal and equal to traditional commerce.
Today that sort of hype is over and now we can analyze that worked at that time and what did not. We are now much more aware of what business and commerce require electronically and about information technology. This paper is an effort to give you a glimpse that what is going in the financial institutions and supply chain with regards to the e-commerce.
This potentiality has been recognized by many businesses, both large and small, which are now using the internet as an appropriate place for conducting commerce and accordingly marketing plans are being drawn. According to the Association of National Advertisers, nearly 44 percent of the U.S.
ated by EC which is the only solution to the business pressures such as market and economic pressures.”(Turban, 2006) Response activities range from the daily processes such as payroll, order entry to the critical responses concerning the supply chain. So, applying of EC may