Report of Electronic Commerce

Pages 4 (1004 words)
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The company for which the e-commerce business opportunity will be analysed is a small Glasgow based book store named 'Glasgow Books'. It sells books, magazines, CDs, DVDs and computer games from its shop in Arglye Street. Currently, it advertises in a few local newspapers and local radio station.


A conclusion will then summarise the findings and present the final thought.
E-commerce is buying and selling of goods and services online, usually through the internet (Information System Audit and Control Association, 2006, p.218 - 222). Global electronic commerce revenue for 2000 was in the region of $286 billion; a figure which was expected to increase to $500 billion in 2001 and to $3 trillion by 2004. 'According to Interactive Media in Retail Group (IMRG), an industry body for electronic retailing, British online retail sales rose by more than 60% from a year earlier in June 2006, totaling 2.26bn that month. British online retail sales totaled 13.5bn in the first half of 2006, according to IMRG' (Global Technology Forum, 2006). This rapid increase reflects the fact that electronic commerce has a number of advantages over paper-based commerce: in particular, speed and reducing the cost of doing business.
E-commerce allows organisations to reach to a wider range of audience than what a traditional brick-and-mortar shop can ever do. With e-commerce, companies can serve globally. ...
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