Wal-Mart is the world largest retailer super shop. They sell a variety of products and provide services. The study analyzes the environmental aspects including customer, market and stakeholders with respect to Wal-Mart. The study also intends to discover the wide-ranging market coverage of Wal-Mart and its popularity to the customers' for improved services in case of household commodities…
Market of a company means the present and future customers of its goods and services. Wal-Mart's market indicates its actual and potential buyers. Apart from United States of America, Wal-Mart market is gradually expanding in some other regions of the world; such as, UK, China, USA, Maldives, Nepal, Bhutan and Russia etc. Wal-Mart has a favorable stock- market in some regions by means of which the company avails the advantage of selling out their shares at the significantly increased rate. Some stockholders contribute professionally-managed funds that widely help in buying and selling huge numbers of shares for pension plans, unions, and other large groups. Others are individuals who are saving for their retirements, children's college funds or other needs. In both cases, the goal is to buy the shares when the stock is low and sell is high. Neil Currie and Svetlana Sukhanova states that "Wal-Mart may follow its past practice of using a joint venture or acquisition to enter the market" (Ermakova, 2008).
From a minute analysis of above data, it is clear that MOSCOW is the most profitable area of Wal-Mart in the present context as well as of future. Wal-Mart is expecting that the future profit will be doubled in MOSCOW. MOSCOW- Wal-Mart Stores Inc., the world's largest retailer, may expand into Russia within the next two years to capitalize on a swelling economy and a dearth of competitors may be taken place (Ermakova, 2008).
Customers are the most significant fraction of a company. A company has to study its customer markets very closely. There are 5 types of customer markets; such as, Consumer markets, Business markets, Reseller markets, Government market, International markets. All of those markets want to satisfy themselves by qualified goods and services at a reasonable price .Every customer's resources are limited and in order to get maximum ...
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(Wal Mart Marketing Audit Essay Example | Topics and Well Written Essays - 2250 Words)
“Wal Mart Marketing Audit Essay Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.net/miscellaneous/302480-wal-mart-marketing-audit.
Governmental institutions are limiting the permits Wal-Mart gets to open stores in certain regions. A way for Wal-Mart to eliminate this barrier of entry is by utilizing e-commerce. Wal-Mart utilizes e-commerce to attract customers worldwide. The firm has a very attractive websites that has a vast variety of items available for sale at reasonable prices.
Evaluation Essay on Wal-Mart Introduction: The Wal-Mart has shown the art of retailing. The global retail giant came up with the concept of selling mass products in a discounted rate to the customers. The main concept was to sell in high volume with low price so the volume of the profit goes high.
Wal-mart announced in June 2003 that by 1st January 2005 it would implement RFID technology in its supply chain. The initial plan was to have 100 suppliers comply with the change but 129 suppliers responded as none wanted to be left behind. Wal-mart had made it very clear what the EPC (electronic product code) would be, the class of chips they would expect and it also named the distribution centers that would start accepting the RFID deliveries.
But it should also be kept in mind that the strategic management undertaken in a haphazard manner could be harmful for the business. According to Cook and Ferris the practices of high-performing firms reflect a more strategic orientation and longer-term focus.
Proper resources and capabilities are to be aligned properly in order to exploit the opportunities and handle the threats. Such capabilities and resources are to be understood and evaluated carefully. Such a process is defined as Strategy Audit.
It is sheer size, growth and profitability of Wal-Mart that it is in a position to define corporate trends and dictate and perfect the nature of discount stores. Wal-Mart has been accused of eroding social capital,
Wal-Mart started its international operation by entering the emerging markets. Its approach to emerging markets illustrates a link between globalization of markets and competitive strategy. Strategic management helps to understand and define the goals, vision, mission, objectives, roles, and responsibilities of the organization.
The fact that Wal-Mart today is the biggest retailer speaks of the success of its pricing strategy. “Wal-Mart is not just the worlds largest retailer. Its the worlds largest company--bigger than ExxonMobil, General Motors, and General Electric” (Fishman, 2003). Wal-Mart