Wal Mart Marketing Audit - Essay Example

Only on StudentShare

Extract of sample
Wal Mart Marketing Audit

Market of a company means the present and future customers of its goods and services. Wal-Mart's market indicates its actual and potential buyers. Apart from United States of America, Wal-Mart market is gradually expanding in some other regions of the world; such as, UK, China, USA, Maldives, Nepal, Bhutan and Russia etc. Wal-Mart has a favorable stock- market in some regions by means of which the company avails the advantage of selling out their shares at the significantly increased rate. Some stockholders contribute professionally-managed funds that widely help in buying and selling huge numbers of shares for pension plans, unions, and other large groups. Others are individuals who are saving for their retirements, children's college funds or other needs. In both cases, the goal is to buy the shares when the stock is low and sell is high. Neil Currie and Svetlana Sukhanova states that "Wal-Mart may follow its past practice of using a joint venture or acquisition to enter the market" (Ermakova, 2008).
From a minute analysis of above data, it is clear that MOSCOW is the most profitable are ...Show more

Summary

Wal-Mart is the world largest retailer super shop. They sell a variety of products and provide services. The study analyzes the environmental aspects including customer, market and stakeholders with respect to Wal-Mart. The study also intends to discover the wide-ranging market coverage of Wal-Mart and its popularity to the customers' for improved services in case of household commodities…
Author : stoltenbergbail
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Wal Mart Marketing Audit"
with a personal 20% discount.
Grab the best paper

Related Essays

WalMart "Strategic Audit"
But it should also be kept in mind that the strategic management undertaken in a haphazard manner could be harmful for the business. According to Cook and Ferris the practices of high-performing firms reflect a more strategic orientation and longer-term focus.
8 pages (2000 words) Essay
Strategic Audit of Wal-Mart and Kmart
Proper resources and capabilities are to be aligned properly in order to exploit the opportunities and handle the threats. Such capabilities and resources are to be understood and evaluated carefully. Such a process is defined as Strategy Audit. Wal-Mart is the largest retail chain in the world and the largest corporation in the world.
8 pages (2000 words) Case Study
Wal-Mart Marketing
Low or affordable pricing and mass marketing became its hallmark. Due to large volumes Wal-Mart was able to manage its competitive edge. However, things started changing on the retail landscape in America and elsewhere demanding a more focused approach towards different target markets.
6 pages (1500 words) Case Study
Managment Audit of Wal-Mart
It is sheer size, growth and profitability of Wal-Mart that it is in a position to define corporate trends and dictate and perfect the nature of discount stores. Wal-Mart has been accused of eroding social capital,
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT