Wal Mart Marketing Audit

High school
Essay
Miscellaneous
Pages 9 (2259 words)
Download 0
Wal-Mart is the world largest retailer super shop. They sell a variety of products and provide services. The study analyzes the environmental aspects including customer, market and stakeholders with respect to Wal-Mart. The study also intends to discover the wide-ranging market coverage of Wal-Mart and its popularity to the customers' for improved services in case of household commodities…

Introduction


Market of a company means the present and future customers of its goods and services. Wal-Mart's market indicates its actual and potential buyers. Apart from United States of America, Wal-Mart market is gradually expanding in some other regions of the world; such as, UK, China, USA, Maldives, Nepal, Bhutan and Russia etc. Wal-Mart has a favorable stock- market in some regions by means of which the company avails the advantage of selling out their shares at the significantly increased rate. Some stockholders contribute professionally-managed funds that widely help in buying and selling huge numbers of shares for pension plans, unions, and other large groups. Others are individuals who are saving for their retirements, children's college funds or other needs. In both cases, the goal is to buy the shares when the stock is low and sell is high. Neil Currie and Svetlana Sukhanova states that "Wal-Mart may follow its past practice of using a joint venture or acquisition to enter the market" (Ermakova, 2008).
From a minute analysis of above data, it is clear that MOSCOW is the most profitable are ...
Download paper
Not exactly what you need?

Related papers

Wal-Mart Stores
Walton, from the very beginning, believed that happy and satisfied employees performed well and were responsible for happy customers. Wal-Mart's success in human resource management is keeping their workforce of 1.3 million or more from unionizing. In addition to that, Wal-Mart has achieved a very good retention rate of their employees and has also ensured discipline and uniformity in an…
Strategic Audit of Wal-Mart and Kmart
It was started in the year 1962 in Rogers, Arkansas, by Sam Walton. It took a long way to reach an annual sales turnover of $1 billion. By the year 2002, Wal-Mart became the world's largest retail giant with sales of $218 billions.…
Wal-Mart Marketing
By this time Wal-Mart became famous as discount store and people did not have the notion that it can target specific groups. In order to counter this image Wal-Mart decided to open new stores targeting new markets in a different way. Their strategy to target six main group of African-Americans, the affluent, empty-nesters, Hispanics, suburbanites and rural residents made headlines as their attempt…
Wal-Mart
(Wal-Mart)…
Wal Mart Marketing Audit
Market of a company means the present and future customers of its goods and services. Wal-Mart's market indicates its actual and potential buyers. Apart from United States of America, Wal-Mart market is gradually expanding in some other regions of the world; such as, UK, China, USA, Maldives, Nepal, Bhutan and Russia etc. Wal-Mart has a favorable stock- market in some regions by means of which the…
Dont blame Wal-Mart
The threat of millions of American shoppers to Wal-Mart is another issue, which is discussed in details in the Reich's essay. Reich in his essay has not only highlighted problems, but he also suggests solutions.…