StudentShare solutions
Triangle menu

Psychological Implications of Customer Participation in Co-Production - Essay Example

Not dowloaded yet

Extract of sample
Psychological Implications of Customer Participation in Co-Production

The research was designed to determine where the customer places blame for a negative outcome, or who they assign credit to for a positive outcome. The research in intended for any firm that distributes or produces goods and services where the customer participates in co-production.
The research was conducted using undergraduate students in a controlled research study. It was conducted in two phases, which examined the customer's self-serving bias, or the degree that they took responsibility for a positive or negative outcome. The first phase examined the impact that the self-serving bias has on customer satisfaction, and the second phase examined methods to reduce the self-serving bias.
It has been traditionally thought that the lowered price of a self-serve product and customer participation, such as with self-serve gasoline, would bring about greater satisfaction based on economics. However, there is also a level of psychological satisfaction with the firm that is based on the outcome of the transaction and the customer participation. The research found that if the outcome is positive, the customer has less satisfaction with the firm when they participate in the production. This indicates that the customer takes partial credit for the positive outcome. ...Show more

Summary

The recent years have seen an increasing number of firms that have utilized customer participation in the distribution and production of their products. Customer participation has been utilized to varying degrees on goods and services that range from self-serve gasoline, do it yourself hair coloring, web site travel, and furniture which requires assembly…
Author : wizajimmy
Psychological Implications of Customer Participation in Co-Production essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Psychological Implications of Customer Participation in Co-Production"
with a personal 20% discount.
Grab the best paper

Related Essays

Discuss O-linked oligosaccharide decoration of proteins in the production of mucus and its implications in mucus-producing adeno
1. Role in mucus production O-glycans can be found attached to mucins through an O-glycosidic bond to the oxygen of the hydroxyl group of serine, threonine or hydroxyl-lysine residues of the protein. Since it is typical for mucin-related proteins to have tandem repeats rich with Ser/Thr residues, these amino acids become teeming with O-glycans.
3 pages (750 words) Essay
Discuss the social psychological implications of Gibson's 'rhetorical' analysis of Milgram's classic studies of obedienc
In the re-analysis, Gibson creates a summary of the power relations as a central factor that controls social psychology expressions. He expresses social psychology attributes as the manifestation of in built emotions and knowledge influenced by the dynamic acquisition of credentials and experience.
7 pages (1750 words) Essay
Customer satisfaction of fast food services in kuwait a survy study
The origination of TQM and its philosophical approaches should be attributed to the Japanese approach towards quality improvement after World War II. Through the collaboration of Japanese scientists, engineers, governmental officials, and policy makers, along with the works of Deming and Juran, the Japanese developed a management philosophy that later entitled Total Quality Management (TQM) (Walton 1986; Powel 1995).
54 pages (13500 words) Essay
Customer satisfaction of fast food services in kuwait a survy study
The origination of TQM and its philosophical approaches should be attributed to the Japanese approach towards quality improvement after
54 pages (13500 words) Essay
Participation
A first body paragraph should list core points keeping in mind the thesis statement. Three to four strong points in its favor will develop the essay logically. Points that can be made in the case of
1 pages (250 words) Essay
MMM CO
It is highly important for a business to understand and analyze the role of these internal and external drivers, how these factors affect the overall strategy of the business and how these drivers can help the customer to maintain their
3 pages (750 words) Essay
Psychological effects of regular participation in sport
In fact, they see sports as a better alternative of exercise because participating in sports adds an element of enjoyment and thrill to the physical workout whereas general exercise can get boring or tedious. Regular
6 pages (1500 words) Essay
Contrast and compare the psychological theories of Jung and Freud. Discuss some implications of their theoretical and therapeutic differences
cal and the teleological aspects of psychotherapy and the implication of neurosis always being interrupted to our past causes or neurosis in our so call future causes and lastly, the differences for a person being worked with the therapy in question. Sigmund Freud developed the
8 pages (2000 words) Essay
Critically access the advantages and disadvantages of international co-production in 'world cinema'. Illustrate your answer with specific examples
In contrast, Najib defines world cinema as a global cinema that is not centered in Hollywood, the West or any other part of the globe. She further stresses that world cinema addresses distinct movements in cinema and makes geographical
20 pages (5000 words) Essay
Destination marketing strategy- patagonia
The concept of destination marketing has not only enhanced the scope for the travel and tourism firms, but has also contributed towards enriching the economic and social values of sites (Volgger and Pechlaner, 2014). This
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT