StudentShare solutions
Triangle menu

The Body Shop Saga - Essay Example

Not dowloaded yet

Extract of sample
The Body Shop Saga

The first Body Shop, painted an appropriate green, opened in 1976. Roddick's timing was excellent. The first Earth Day had been celebrated in 1970, with the participation even of corporations such as the chemical and petroleum industry giants Monsanto and Texaco. There was growing international consciousness on issues related to the environment and sustainable development. People's desire and determination to "do something" about these problems produced the social movements of the 80s and beyond.
Green business proved to be good business It made people feel good that they had not only bought good products but supported causes such as the famous saving the whales movement. The "business with principles" marketing strategy obviously worked. By 1992, the business was valued at 700 million pounds. By 1992 Body Shop shares were being sold at 3.72 pounds at the London stock exchange. At that time they were known as "the shares that defy gravity." (Entine 2002)
Who could know that by 2006 the shop built on corporate social responsibility (CSR) would be sold to L'Oreal, a player in the high-end beauty industry, that is 26% owned by Nestle. Roddick and The Body Shop from the very beginning expressed its stand against animal testing. ...Show more


It was the idea, not the product, that elevated the Body Shop to iconic status, the idea and the woman who was its embodiment, Anita Roddick, now Dame Anita Roddick. In an interview Roddick herself said that: "The Body Shop and I have always been closely identified in the public mind…
Author : kipwuckert
The Body Shop Saga essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The Body Shop Saga"
with a personal 20% discount.
Grab the best paper

Related Essays

Case study about The Body Shop & L'occitane
It has been suggested that management is a “design science” and that design was a primary descriptor of management practice (Simon, 1969). It has also been proposed that management practise is the art of getting tasks done by people (Kootsra, 2006) and their actions were based on tacit knowledge, intuition, and creativity based on experience.
12 pages (3000 words) Essay
These founding principles, considering Roddick openly admits her business knowledge was severely limited, have brought the Body Shop a dedicated consumer following. Innovation in promotion, as well, such as placing strawberry essence on the sidewalk to lure customers with a “pleasing aroma” highlight this entrepreneurial ingenuity.
4 pages (1000 words) Essay
The Body Shop: Company Analysis
The Body Shop is headquartered at Littlehampton in the United Kingdom. This paper will discuss the company’s history, marketing tactics, operating and competition strategies, and financial position. History As cited in Hofstetter and Jenni (2011), Anita Roddick visited a Californian based cosmetics shop called ‘The Body Shop’, which was run by Peggy Short and Jane Saunders in the early 1970s.
4 pages (1000 words) Essay
Ethical Claims of Body Shop
Ethical Claims of Body Shop. Body Shop is the World’s second largest company that manufactures and markets beauty products. This report deals with a brief discussion on ethics and corporate social responsibility of the company. This study provides detailed analysis about how the company is related to human behaviour and how it can implement the policies of ethics and social responsibility.
6 pages (1500 words) Essay
Projections of Body Shop

The author states that the Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France, L’Oreal, in March 2006. Despite this huge change in ownership, “Anita Roddick’s baby” will retain its existing identity and values and operate independently within the L’Oréal group.

7 pages (2000 words) Essay
The Body Shop Brand
This case study is an attempt to answer the two questions related with the growth and repositioning its brand. Answer to Question 1: Critically analyze the reasons for the rapid growth of The Body Shop brand in the 1980s and early 1990s. What according to you
5 pages (1250 words) Essay
The body shop relationship marketing
eve that “Relationship marketing provides a strong link in the supply chain through the continuously evolving process of creation, development and sustaining the exchanges of relationships” (Gummeson 2008, p. 329). It offers something extra in addition to the regular
12 pages (3000 words) Essay
Case study about The Body Shop & L'occitane
It has also been proposed that management practise is the art of getting tasks done by people (Kootsra, 2006) and their actions were based on tacit knowledge, intuition, and creativity based on experience. This is where
12 pages (3000 words) Essay
Communication Campaign of The Body Shop

The author states that the present market for the cosmetics industry is highly competitive in nature. At this juncture, the lack of proper advertising and marketing of the products of the Body Shop can substantially detrimental to its brand value. The business of Body Shop is well known in the market for its ethical standpoint. 

19 pages (3500 words) Essay
The Body Shop enter the Chinese cosmetics market
Further, China is expected to surpass the United States economy during 2019 (Li, 2010). Setting up the Body Shop branch in China will generate high revenues, high customer demand, and profits. China’s economic environment continues to improve (Arnon,
14 pages (3500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation