Consumer Behaviour High School - Essay Example

Only on StudentShare

Extract of sample
Consumer Behaviour High School

Marketing plans and strategies would be incomplete without paying much consideration to the customers. Customers will and should always be a part of the agenda in any marketing plan of any company. Because of the implications for profitability and growth, customer retention is potentially one of the most powerful weapons that companies can employ in their fight to gain a strategic advantage and survive in today's ever increasing competitive environment (Lindenmann, 1999).
Consumers purchase products and services for the benefits derived from their use. While the study of economics focuses on outcomes, consumer behavior emphasizes the process. Rather than assuming perfect conditions, researchers of consumer behavior explicitly recognize the impact of situational elements on behavior and the variance among individuals faced with the same conditions" Which means that consumers buy products for the benefits they reap out of it, the study of consumer behavior investigates the steps, or the processes involved regarding the decisions made by the consumer (Jobber, 2007).
Values are basically the basis of one's attitude or restriction in attitude. Some examples of values include freedom, pleasure, inner harmony, and happiness. ...Show more


According to Kotler and Armstrong (2001), consumer buying behavior refers to the buying behavior of the individuals and households who buy the goods and services for personal consumption. Consumers around the world are different in various factors such as age, income, education level and preferences which may affect the way they avail of goods and services…
Author : keenanhirthe
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Behaviour High School Essay"
with a personal 20% discount.
Grab the best paper

Related Essays

Questions High School Essay
In my opinion, the falling of student's proficiency rates despite increased federal funding may be due to several reasons. For one, the funds may not be used for the right measures. An example of which is when these funds are used to improve school facilities: a new gym perhaps, or newly painted school walls.
4 pages (1000 words) Essay
Consumer Behaviour College Essay
The report will examine the consumer behaviour construct through a focus on two of its core concepts and two consumer market segments. The concepts are personality and perception and the segmentations are elderly and affluent markets. This section of the study will clarify the report's key terms, its objectives and scope.
12 pages (3000 words) Essay
Leadership High School Essay
A leader is someone who has a personal vision and in order to achieve it s/he needs the help of others. The leader should communicate his/her vision in such a way that the followers will share it and the goal will become a common goal. My first leadership experience took place when I was a child.
2 pages (500 words) Essay
Consumer Behaviour Essay
I hadn't the slightest idea what I was looking for and stared avidly at the shop windows. So I went into the shop and the smiling face of the Indian shop assistant met me at the tiny counter. The shop itself wasn't big either. I asked for the cell make I liked: Nokia 2103.
4 pages (1000 words) Essay
Creating Brand Equity.
The pursuit of brand excellence can be likened to the Holy Grail of marketing. It is almost impossible to achieve, much less to maintain. The marketing landscape is littered with brands that failed, or are languishing in oblivion as more and more products and services enter the market each year, all vying for a piece of the proverbial consumer pie.
8 pages (2000 words) Essay
Consumer Behaviour
They believe that animals should not be maltreated, used as clothes, eaten or used for entertainment purposes. To reach its target audience, the organisation has divided their advertisement strategies into outdoor, print ads, radio ad, television ad, and web ads. For print
12 pages (3000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email