StudentShare solutions
Triangle menu

Bilton Electronics - Essay Example

Not dowloaded yet

Extract of sample
Bilton Electronics

Moeller, Egol, and Martin point out that "the challenge for companies is not achieving a single point of focus. It is harmonizing multiple points of focus. In industry after industry, customers are demanding ever-higher levels of customization-products and services tailored to their needs and they're confident that, in an economy characterized by greater and greater information transparency and sophisticated purchasing, they stand an excellent chance of getting it". In the market war there are successful products, surviving products and products, which have either fallen by the side or in the process of getting decimated.
Terry Hill has simplified the product classification based on its performance in the market place and using common man's language, has coined two terms, order qualifiers and order winners. An order winner is a product, which is bought by customers based on its value for the customer in terms of price, delivery schedule, usages and other associated features. An order qualifier, another self-explanatory term, means that the product has enough characteristics so that it is considered in the buying decisions of the customers but may not be successful ultimately. It is not a small achievement for an organization to offer products which come under the category of order qualifier. It means that a major share of the objective of meeting customer requirement is fulfilled and the key is to build up on this base, through a harmony of focus, right from market to manufacturing and then again from manufacturing to market, a smooth and ever evolving complete circle. The need is to put that extra, which makes extra-ordinary and converts an order qualifier into an order winner. Linda Hendry, in her paper based on research on 24 UK based SME's manufacturing companies who are mainly engaged in customization and Engineer-to-order (ETO) product. The author elaborates the differences between the two types of products, order winners and order qualifier based on the evidence gathered through the research which indicates that many a times customization is an order qualifier rather than an order winner. So the product has to be packed with additional features to keep it as order winner. In majority of cases the price consideration becomes the order winner. The author quotes Terry Hill's approach, which says that those products with high quality having unique design ability consequently having high cost element are order winners and delivered through jobbing process and price factor is under order qualifier category.
In this era where mass production of customized products is catching up against mass production of standard products like seen in auto segment, the customized products are becoming cheaper and price factor becomes order winner rather than customization. There are research papers which indicate that organizations involved in jobbing route of manufacturing are increasingly under cost pressure.
Order winners and qualifiers for a product are as changeable as the factors associated with the buying behavior of human being viz. the buying capacity, choices, quality and cost trade-off, change in behavioral pattern, cultural change, impact of ICT etc. At a particular time the concept of order winner and order qualifi ...Show more

Summary

It is a matter of great surprise that there is a grand mismatch in two interdependent streams, despite engagement of a score of intelligent human beings, these streams are processing of incoming customer-market information to the organizations and the resultant order processing stream going out to market from the organization through the degree of alignment of organization to the market…
Author : smithamcicero
Bilton Electronics essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Bilton Electronics"
with a personal 20% discount.
Grab the best paper

Related Essays

Company- Samsung Electronics
There were two sectors in the development of the Korean electronics: labour-intensive consumer products and integrated circuit (IC) assembly. One of the top players in the manufacturing and exporting of electronics products in Korea was Samsung (Steinberg, 2010).
10 pages (2500 words) Essay
LG Electronics
IP3 Overview of the Company LG Electronics, established in 1997, is a brand renowned for providing Home Entertainment appliances to millions of customers. Its main line of products consists of Plasma TVs, Audio Home Theatres, Refrigerators, Washing Machines, Air Conditioners and Vacuum Cleaners.
5 pages (1250 words) Essay
Arrow Electronics
Arrow's North American operations were headquartered in Melville N.Y. Sales and marketing functions were divided among five operating groups. They are Arrow/Schweber, Anthem electronic and Zeus electronics sold semiconductors to different customer bases, i.e.
6 pages (1500 words) Essay
Electronics
It is possible that a new non-electronic technology might be discovered and makes the electronic stereo hafiz-system as dead and archaic as is the Edwardian today. In the ever developing technology of today, electronics is essential in many areas such as communications, automatic control, automation, computing and instrumentation.
12 pages (3000 words) Essay
Operations Strategy for Industry
According to the report, Operations Strategy for Industry, in this era where mass production of customized products  is catching up against mass production of standard products like seen in auto segment, the customized products are becoming cheaper and price factor becomes order winner rather than customization. 
16 pages (4000 words) Essay
Samgsung Electronics
The competition is fierce and the margin for error shrinks every day with every innovation. Products are alike, offering the same benefits, hence customer choices are many times guided by
3 pages (750 words) Essay
Digital electronics
A J-K flip-flop circuit has two outputs, the normal value and its complementary state; and has five input states: Both J and K for data input, Preset (PS), Clear (CLR) and Clock (CLK). Because Flip-Flop has
8 pages (2000 words) Essay
Company- Samsung Electronics
One of the top players in the manufacturing and exporting of electronics products in Korea was Samsung (Steinberg, 2010). Samsung Electronics Co., Ltd. was
10 pages (2500 words) Essay
Citrus Electronics
The customer order process is increasingly becoming complex whereby orders comprise of parts, make-to-order products, and customized units. For efficiency of customer ordering process, customers will have to place orders with a customer service representative of the company.
2 pages (500 words) Essay
Grid connected solar electronics
Green building is the efficient use of energy at minimum costs possible. Energy saving has made most people move toward the solar energy, this is because it is natural and it is
7 pages (1750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation