Design of Research about the Influence of Media and Entertainment Industry on Beauty - Essay Example

Lecturers Research design Research Methodology. This section of research is concerned with data collection on the beauty topic as well as data analysis in order to come up with findings which answer the hypothesis generated in the literature review. Hypothesis Has the influence of media and entertainment changed the idea of beauty in the last 150 years Beauty ideas are determined by what the media and entertainment industry portray as beautiful. The influence of media and entertainment industry on beauty is a 19th century phenomenon. Contemporaneous corroboration. Although popular amongst historians the researcher shall adapt tis method for purposes of analysing the historical beuty works. The resercher will be interestred in establishing conclusions by reviewing the available samples. The researcher has put the following measures into considerations before settling on the above methods. First of all, the purpose of the research, this is to generate new information useful to the academia and the beauty industry in promoting the field of beauty. Secondly, the fact that the findings of the study will be used for course work purposes besides other external uses such as consumers of beauty products and services as well as the manufacturers. Documentation review. This method will be utilized so as to get historical information since this study covers a wide period spanning 150 years ago. Data will be drawn from the much historical information and the researcher will use observation especially in cases when studying ancient works. Such information may include theories of design in ancient times and study of collections of ancient products. Data analysis. Both qualitative and quantity data shall be analyzed using a statistical software called SPSS data will be coded and scored following the Likert's scale. Target population. This research targets manufacturers of beauty products and services, Consumers of beauty products and materials, Media houses and the entertainment companies in order to understand the evolution of beauty. Sampling procedures. Sampling is the process of studying a small but representative group of a population with an aim of applying the results to the wider population (Patton, p.123). Simple random sampling shall be used in this study because it is convenient, timesaving and reliable. According to (Patton, p 234) a good sample must be representative of the entire population. Choosing of respondents shall be conducted randomly and therefore participation shall be by chance. However interviews targeting manufactures shall be done in a semi structured manner. The researcher shall draw elements from the population and will aim at using 200 respondents for purpose of questionnaire response, 50 will be drawn from manufacturers of beauty products, 100 will be from consumers such as women and beauty models while the remaining 50 will media houses and entertainment companies. Ethical considerations. The researcher will treat respondents as an important part of the research by according them respect and human dignity necessary for every human being. The researcher will seek to ensure that no instrument for this research is detrimental to the physical, social, emotional and cultural well being of the respondents. The research shall ensure comfort for the respondents by framing the questionnaire in a way in line with acceptable standards. This researcher shall aim at being all inclusive therefore in selecting respondents the researcher shall aim at incorporating respondent from at least all ethnic communities as well all beauty stakeholders. Any benefits arising from the research will be accorded to all subjects equally subject to copyright conditions. Mutual consent in form of formal letter of request shall be sent out to all participants in advance with an option for acceptance or declining participation. Historical as well as socio-cultural and economic back ground of participants shall be borne in mind as this could have a bearing on how different people view beauty so as to make the finding generalizable and representative. No amount of coercion shall be used in the course of this research or any kind of exploitation or false promise of false rewards. The researcher shall minimize the amount of time taken to collect data to avoid wasting valuable respondents' time. Consent of participation shall be based on informed consent in order to protect the respondents from unwittingly participating in the study. A written consent shall be send to all participants (See Appendix for a sample). Works cited page Patton, M.Q. (1990, 2ND ed).Qualitative analysis and Research Methods. Newbury Park, USA. Sage publications. Appendix 1 Sample letter of consent request. Dear sir/Madam, Consent is being requested for your participation in filling a questionnaire/ oral interview. The purpose of the research is to garner data concerning beauty. The researcher is a student at----------University and is conducting this research in partial fulfillment of a degree in Beauty Studies. Kindly state your acceptation to participate or decline to participate in this research by replying though the address provided below. Yours truly Read More