SWOT Analysis Psion PLC

Case Study
Pages 9 (2259 words)
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Overview: Psion is an international business organization with customers in more than 80 countries and over 37 sales and support offices in 17 countries. At the end of 2006 there were 1,176 employees and contractors around the globe. Some 65% of employees were engaged in field activities including sales, technical support, sales administration and service and maintenance.


Psion is estimated to be the third largest supplier in its chosen markets on a global basis. In certain territories such as France and specific market sectors, for example, ports, the Group has the leading position. The principal activities of the Group are providing mobile enterprise computing solutions, integration services and product support and maintenance to customers worldwide. The company has leading expertise in engineering, integration and ergonomics and design and delivers these high quality and rugged mobile computers to best-in-class standards. The Group provides enterprise solutions for the mobile work forces of larger corporations. Solutions require the implementation of complete systems including robust mobile computers, wireless networks, and automatic data recognition equipment and integration software. Psion produces mobile computing solutions, which delivers real-time access to enterprise data at the point of activity to improve business efficiency and productivity for leading enterprise around the world. Company has leading expertise in rugged hardware, integration, service and support.
Strength: Psion has particular strengths in two major sectors: managing logistics in factories, warehouses and ports with local area networks; managing information for dispersed field forc ...
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