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SWOT Analysis Psion PLC - Case Study Example

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SWOT Analysis Psion PLC

Psion is estimated to be the third largest supplier in its chosen markets on a global basis. In certain territories such as France and specific market sectors, for example, ports, the Group has the leading position. The principal activities of the Group are providing mobile enterprise computing solutions, integration services and product support and maintenance to customers worldwide. The company has leading expertise in engineering, integration and ergonomics and design and delivers these high quality and rugged mobile computers to best-in-class standards. The Group provides enterprise solutions for the mobile work forces of larger corporations. Solutions require the implementation of complete systems including robust mobile computers, wireless networks, and automatic data recognition equipment and integration software. Psion produces mobile computing solutions, which delivers real-time access to enterprise data at the point of activity to improve business efficiency and productivity for leading enterprise around the world. Company has leading expertise in rugged hardware, integration, service and support.
Strength: Psion has particular strengths in two major sectors: managing logistics in factories, warehouses and ports with local area networks; managing information for dispersed field forces over wide area networks. Core value to it's customers resides in the ruggedness and reliability of Psion products in often demanding environments, in the specialized knowledge of customer requirements and in the ability to supply, service and support its customers globally, is the main stay of the company in the global market. Company's strength includes Innovation in technology and in its products will continue for many years as a driver of productivity growth for customers. Company has leading expertise in rugged hardware, integration, service and support. Company's aim to leverage its reputation and brand to develop strong business relationships based on the quality of its offering, and proven ability to address customers' operational and logistics challenges, while delivering a strong return on investment for their businesses. The Group is in a good strategic position and has a strong management team that is well placed to target long-term growth with satisfactory returns to shareholders. The Group's range of hand held and vehicle mounted computers and wireless access points are designed for particular markets and applications are the main products and its main strengths. The principal design criteria include functionality; ruggedness and cost effectiveness has been the strengths of Psion. . Products are updated or replaced periodically, typically every 3-4 years. However, a customer may continue to use a device for many years and the Group provides maintenance programmes to continue the life of the product in use for as long as practicable. High volume terminals are designed to be highly configurable through the use of modular components or customizable where the terminal may have parts specifically incorporated solely for a particular customer. Company's ability to provide customers with a complete and distinct solution through hardware customization and the inclusion of third party products is one of the factors, which distinguishes it from its competitors and remains its strengths. Most field-based ...Show more

Summary

Overview: Psion is an international business organization with customers in more than 80 countries and over 37 sales and support offices in 17 countries. At the end of 2006 there were 1,176 employees and contractors around the globe. Some 65% of employees were engaged in field activities including sales, technical support, sales administration and service and maintenance…
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