In both ratios, Pepsi emerged to be superior noting that even without its inventories; its current assets can more than pay-off all its short-term liabilities. In terms of moving its inventories to the market, Coca-Cola shows advantage because of its lower inventory ratio. Pepsi and Coca-Cola display always the same capital structure with creditors and investors having 50-50 contribution in its assets. It should be noted that both companies have 0.50 debt to equity ratios indicating that there is an equal share between creditors and equity holders. Profitability ratios including net profit margin, return on assets, and return on equity shows that Pepsi is performing better. Even though Coca-Cola has a higher net profit margin and a stronger cost management techniques, this is offset by Pepsi's higher return on assets and return on equity. It should be noted that the net income of Pepsi generated more value to the company's resource and investors.
The higher return on equity has become the primary basis of this recommendation. Realizing that the goal of a business organization is to maximize shareholder wealth, it is important that it shows a high return on equity.