Buyer Behaviour - Essay Example

Only on StudentShare

Extract of sample
Buyer Behaviour

To go ahead with this task, a detailed customer profile is required depending on the targeted segments because in general, as a long term strategy, customers are segmented based on their demographics, marketing habits etc.
India is the largest democracy and has the 'distinction' of having population levels second only to China. Present youth profile gives a clear impression that the youth of the day believes in hanging out with the friend circle after a day long school/ college/ work.
The burgeoning IT enabled services sector, outsourcing, and the call centre phenomenon is giving plenty of opportunities as well as good amount of spare bucks to spend, to the youth of the day. Call centres have been one of the growth triggers as far as an increase in coffee consumption is concerned. Earlier a coffee house's customer was limited to individuals who worked daytime hours, but no more, now we've the night life as well in coffee houses, religiously followed by the neo-rich group of professionals who work a night-time shift. Need for a venue to socialize with others of their age who share their interests comes in handy for a coffee house.
There are competitors like Barista, Cafe Coffee, Caf ...
Download paper

Summary

The American Association of Advertising Agencies (AAAA) defines IMC as: 'a concept of marketing communication planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communications disciplines - for example, general advertising, direct response, sales promotion, and public relations - and combines to provide clarity, consistency and maximum communication impact (Schultz 1993a)'.
Author : odooley

Related Essays

Organisational Behaviour College Essay
6 pages (1506 words) Essay
Buyer Behaviour
10 pages (2510 words) Essay
buyer behaviour mkt 2240
12 pages (3012 words) Essay
Marketing (Buyer Behaviour)
8 pages (2008 words) Essay
Buyer Behaviour Academic Paper
12 pages (3012 words) Essay
Buyer behaviour and market research
6 pages (1506 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!