Buyer Behaviour Essay

Undergraduate
Essay
Miscellaneous
Pages 8 (2008 words)
Download 0
The American Association of Advertising Agencies (AAAA) defines IMC as: 'a concept of marketing communication planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communications disciplines - for example, general advertising, direct response, sales promotion, and public relations - and combines to provide clarity, consistency and maximum communication impact (Schultz 1993a)'.

Introduction

To go ahead with this task, a detailed customer profile is required depending on the targeted segments because in general, as a long term strategy, customers are segmented based on their demographics, marketing habits etc.
India is the largest democracy and has the 'distinction' of having population levels second only to China. Present youth profile gives a clear impression that the youth of the day believes in hanging out with the friend circle after a day long school/ college/ work.
The burgeoning IT enabled services sector, outsourcing, and the call centre phenomenon is giving plenty of opportunities as well as good amount of spare bucks to spend, to the youth of the day. Call centres have been one of the growth triggers as far as an increase in coffee consumption is concerned. Earlier a coffee house's customer was limited to individuals who worked daytime hours, but no more, now we've the night life as well in coffee houses, religiously followed by the neo-rich group of professionals who work a night-time shift. Need for a venue to socialize with others of their age who share their interests comes in handy for a coffee house.
There are competitors like Barista, Cafe Coffee, Caf ...
Download paper
Not exactly what you need?

Related papers

Organisational Behaviour Bachelor Essay
These theories discussed different styles of leadership also which include leadership styles such as situational, transformational, servant-leadership etc.…
Organisational Behaviour College Essay
We can analyze Nucor by Robbins (2001), reinforcement theory ignores the inner state of the individual and concentrates solely on what happens to a person when he or she takes some action. Significant research indicates people will exert more effort on tasks that are reinforced than on tasks that are not this statement is definitely proven by Nucor as pay day is always a time to celebrate for the…
Consumer Behaviour College Essay
This term, central to any understanding of consumer behaviour, refers to how consumers view a product/service, its price and its quality, among others. It focuses on subjective consumer interpretations of a product's attributes versus its price, what its possession and use will contribute to a consumer versus its price.…
Buyer Behaviour Essay
To go ahead with this task, a detailed customer profile is required depending on the targeted segments because in general, as a long term strategy, customers are segmented based on their demographics, marketing habits etc.…
Buyer Behaviour
By analysing the factors that lead to decision making it is then possible to pre-empt the choices that people make in purchasing products or services. This information is vital for successful marketing.…
buyer behaviour mkt 2240
"If a marketer can identify consumer buyer behaviour, he or she will be in a better position to target products and services at them. Buyer behaviour is focused upon the needs of individuals, groups and organisations." (Consumer Buyer Behaviour. 2007). Buyer behaviour is a result of the needs of the consumers. The behaviour of a buyer is his urge to satisfy his needs. The needs of a human being…
Consumer Behaviour Essay
It was of a small size, folding one, with hand shape, camera and radio, but no bluetooth, alas!, and $100 euros free credit at the price of $109! There was only one defect: the pink color of the cover. I asked if they had them in any other color. No, they hadn't. Then I said I would visit the shop in two days to buy it. Later I decided to have a look at some other parts of the city and see what…