Case Study
Pages 8 (2008 words)
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Event management has gained application in so many sectors of the Canadian economy. The sports industry is one such area that requires special attention. This is because it involves the outdoors, it has the capacity to draw large crowds and the magnitude of sponsors involved is usually high.


(Red Bull Crashed Ice, 2008) Also, the essay will be a discussion of the vendors needed to make such an event successful. Examples of vendors that will be discussed include; food vendors, beverage vendors, advertising vendors, Music and entertainment vendors, ancillary vendors and security vendors.
A sports event without food is a failed one. Reports indicate that many Canadians including the ones at Quebec City are looking for snack based foods. Some of the most common foods to be found in such events include peanuts, soft drinks, hotdogs, and ice cream. Consequently, the Red Bull Crashed Ice event will be more of a success if it contained some of the latter mentioned items. Dry foods such as peanuts and other snack may be sold by many vendors.
However, food requiring some sort of heating such as hotdogs and sausages will need to be sold by vendors with stands. The company either has the choice of having stalls where the vendors could be located or alternatively, they could offer these items in carts. The latter approach would be more feasible than the former one because of the fact that the event will only last for one day. Additionally, most food vendors are usually contract based; consequently, most of them may already have their own facilities that would assist them in the process of selling their merchandise.
In order to determine how much reception the sports fun will give to a food type, it is essential for one to ...
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