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Case Study sample - Cadbury Schweppes Management
Pages 13 (3263 words)
Cadbury's was started by Quaker John Cadbury in 1824 in U.K. it is the largest confectionery group currently in existence world wide. Cadbury is a one man business that was opened in 1824 by John Cadbury in Bull Street, Birmingham, which has grown to be now the world's largest chocolate producer…
In these days, cocoa beans were being imported from south and Central America and West Indies. In fact the cocoa beans had so much value and were expensive. It could only be afforded with the wealthy and elite people of the society then. Experimenting with his pestle and mortar, John Cadbury produced a range of cocoa and chocolate drinks with the latter having sugar (Cadbury, 2008).
In 1861, John Cadbury the founder handed over the business to his eldest sons Richard and George. It is to their leadership that the success of the Cadbury Brothers limited is owed. In 1899 the business became a private limited company and was branded Cadbury brothers Limited. The growth of the business led to invention of the chocolate bars which were now spiced up with milk The first milk chocolate that was ever made was course, dry and neither sweet nor milky enough for the public taste. At the same time, there was great competition from other continental manufactures of chocolate which led to the need of the Cadbury Company to launch other tastes and variety of chocolates one of them being dairy maid which later became dairy milk and finally evolved to be branded Cadbury dairy milk, which has a unique flavor and smooth.
Cadbury Brothers limited later merged with Schweppes Inc in 1969 to form Cadbury Schweppes plc which is a confectionery and Beverage ...
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