There is no better appropriate timing and place other than this kind of TV appearance. Customers eagerly await such announcements when policy changes take place on the aftermath of old guard changing at the helm. The strategic significance of this decision lies in the fact that the new CEO has recognized the relevance and the importance of the TV as a medium of communication to target potential customers who otherwise would be clueless as to the future strategy of CH.
Secondly CH has been going through a turbulent period. Thus the TV interview was well timed and is seen as a strategic shift in policy thrust away from what was hitherto practiced under Mr. Khan. Such a strategic initiative with a great zing in it would essentially mean a shift in the corporate strategy and a reorientation in policy in keeping with the vision of the new leadership. Thus on a closer approximation Mr. Kahn had adopted Rational Decision Making Model (RDMM) as his first choice in the process of changing the strategic environment at CH. This is obvious when one looks at the fact that Mr. Kahn had been influenced by a desire to achieve some critical corporate goals though his entrepreneurial leadership style might have acted as a dampener on the subsequent outcomes. ...Show more