The high level of brand loyalty that they enjoy has been based upon consistently high standards of facilities and service.
The hotel was opened in 1985 on a site in West London with easy access to the Underground network and Heathrow airport. The hotel is fully air-conditioned and has 15 floors. The accommodation has been altered since opening and now consists of:
From the total stock of rooms some are allocated to ladies only and some are for non-smokers. All rooms have private bathrooms, television with satellite channels, direct dial telephones, trouser presses, irons, ironing boards, mini bars and tea and coffee making facilities.
On the ground floor there is a retail shop open from 08.00 to 22.30 every day. The shop stocks newspapers, books, films, toiletries, gifts and souvenirs of London. The shop is franchised to an independent operator.
On the ground floor, off the lobby - Seattle Sidewalk - is an American style delicatessen coffee lounge. Breakfast is served from 06.30 to 10.00. Snacks, morning coffee, afternoon teas and a comprehensive menu are available from 11.00 to midnight. 70 covers. Average spend 11.50 pounds.
Also off the lobby - The Dog and Bugle - is a traditional English pub opening during licensing hours only. Offers a full range of draught ales and lagers as well as an extensive range of drinks and wines. Half of the room is given over to an eating area where a traditional English menu is offered. Food average spend 22.50 pounds. Drink prices are comparable to local pubs. This facility is very popular with tourist groups.
On the first floor - Shakespeare's - Extensive multi-purpose buffet is offered at an inclusive price of 19.50 pounds, plus a range of la carte dishes from 17.30 to 22.30. This is also the main breakfast room from 06.30 to 10.30. The following options are available:
Continental 11.50 pounds
English 14.95 pounds
Japanese 14.95 pounds
First floor - Banqueting - Four inter connecting suites suitable for private dinners, conferences and formal banquets up to 300 guests. The rooms are also used to cater to tour groups at breakfast and dinner.
The hotel is completely self accounting, paying all its own invoices and controlling all