Services Marketing: attracting customers - Essay Example

To become a multinational company the management has to expand its units across the country. As company and its other units are slowly expanding so does the problems are increasing day by day. 2. Marketing: The important elements of marketing plan are to precisely define the business, identify the goals and serve as the firm's resume. Pro forma balance sheet, an income statement, planning precise strategies and cash flow analyses comprises the basic components of a marketing plan. Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become hurdle in the future development of the business.

One of the important aspects of marketing plan is that it provides organized information about the company and importantly a good business plan helps in attaining a loan application. Other important applications include informing the details of the company to the sales personnel, suppliers and others so that they become aware of company's goals and achievements. 3. Technology: High Fields Hotels uses latest technology to meet the customer's demand. Most of the work starting from reservation of rooms to checking out, all the work is done under the supervision of pre-programmed computers.

Computers at these five hotels do most of the work. . This report is submitted to the group-managing director that would be analyzed to make any changes in the daily activities of the hotels. 4. Planning: High Fields Hotels follow a four-step strategy to expand their business. Implementation Plan: Parallel Run System: It is most secure method of converting from an existing to anew system. In this approach, both the systems are run in parallel for a specific period of time. During the period of if any serious problems were identified while using the new system, the new system is dropped and the older system is taken at the start point again.

Direct Cut-Over Method: In this approach, the existing system is converted to the new system abruptly, some times over a weekend or even overnight. The old system is used until a planed conversion day. There exist no parallel activities.Pilot Method: In this approach, a working version of the system is implemented in one art of the organization such as a single work area or department. When the system is deemed complete it is installed through out the organization either all at once (direct cut-over) or gradually (phase-in).

Phase-in Method: In this method, a part of the system is first implemented and over time, other remaining parts are implemented.Overall satisfaction with the service firm based on 1,2,3 & 4 CI=4 (satisfied). Overall satisfaction of High Field Hotel=4 (satisfied).Legend: 1=very dissatisfied, 2=dissatisfied, 3=neither satisfied nor dissatisfied, 4=satisfied, 5=very satisfied.ReportIntroductionHigh Fields Hotels comprises a group of five hotels based in Southampton and concentrates more on weeknight business clienteles.

Employing proper technological applications for appropriate