This innovation is occurring through experimentation with new approaches to market development in emerging markets. It is important to reposition this product attracting a wider customer audience often omitted in advertising.
High-tech global consumer positioning works well for special interest products associated with prefessional sphere. Since most mobiel professionasl and students who buy and use high-tech products speak the same language and share the same mindset, marketing communications of JetLux will be informative and emphasize performance-related attributes and features. ...Show more