This case study addresses all relevant issues concomitant to the Kentucky Fried Chicken Corporation, commonly referred to as KFC. This confederation has been the world's largest chain of chicken joints and is the third largest fast-food inn, as summarized by the researches in the year 2000…
Lastly, this discourse recommends the ideologies for improvising the organization's marketing efforts that can prove to be a share of positive assistance to its future.
Kentucky Fried Chicken Corporation, as discussed above, is the world's largest chain of chicken restaurants and is one of the paramount havens for fast-food round the globe. It is the most successful operator in United States as it has made significant ways to maintain its gradation in the international market. KFC offers a whole new variety of fried chicken products as it conjoins both stores as owned by the corporate and the franchise outlets. In response to the call for healthier cuisines from the consumers, the company has recently initiated with involvement in grilled chicken that has gathered enormous response. KFC is at present, owned by PepsiCo, which is also the owner of the Taco Bell fast-food operation. PepsiCo has installed its own management group on senior posts, whereas, the previous owners of KFC such as Heublein permitted senior managers to stay because of KFC's minor existence and familiarity to the world market. This correlation between KFC and PepsiCo has enabled both the brands to endorse their products with a strong financial background assisting to drive the expansion that is the way to prosperity.
Though many countries of the world are new to franchising as a method of expanding business, KFC has enjoyed success through its stores as owned by the corporate. It has been successful in expanding its operations in the foreign markets by out-stripping the fast-food industry as a whole. KFC has learned to develop and introduce new products as it has efficaciously utilized the opportunities that have come its way so far. Since, introduction of new products are the key to a company's prosperity, KFC has proved its metal in the international field as well. For several decades, where other fast-food corporations have recently introduced the expansion of their businesses in to the international market, KFC has witnessed its participation as a successful multi-national corporation. This has led to efficient familiarity with all the logistical and attribute complications as faced by the organizations which, in anyway, accompany to its operation as an international food functioning. It has, therefore, depicted its successful operations with host countries and businesses within the host country in order to establish an effectual strategy to work (LotsOfEssays.com). KFC has experienced success in availing enormous marketing opportunities in the US because of the recent relaxation of rules and regulations that could have hindered the American companies to conduct business. Though, franchising still needs to make a place within the world market, it is no longer a foreign concept to ...
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Answer of question no 1:-
The first step that is required to survive and grow in a fast food industry is expansion through franchising. The high cost of opening new stores and the need to expand rapidly to take the control over the territory is the reason behind a company’s option of choosing a franchise for the expansion.
Formally working on the slogan of "30 minutes or free" Domino's Pizza has ensured taste with speedy transportation to their client which in return has led to its popularity. (Donald J Vlcek, 1992) The company is one of its own kind specially in Latin America but still faces tough resilience from their counter parts namely McDonald’s, Kentucky Fried Chicken, Subway and Hardees.
Even while the organization has over 33,000 stores worldwide they continue to expand and enjoy unparalleled industry success ("Mcdonald's -- the," 2011). The organization sells a variety of low costs foods, but has retained a central focus on hamburgers, French fries, chicken, shakes, and breakfast items.
The fast food industry has been always associated with franchising, a method used for the distribution of goods and services used for the growth and expansion of businesses. The fast food industry usually attracts the franchisee because of its association with positive cash flow and high viability of the business.
The following theories inform this literature on organisation’s voluntary disclosure and the value of information to an organisation. With these theories in mind the Starbucks tax evasion crisis of 2012 will be analyzed. The Systems Oriented theory provides a very useful insight into human behaviour and the perceived role of firms in the society in which they operate.
With fried chicken as its main, famous and prized course, the Kentucky Fried Chicken won the hearts of lots of people around the world for its "finger lickin"3 recipes.
With its success in North America, KFC tried to gain success in other parts of the world.
The chicken is continually tested against these tough criteria, which include succulence, crispiness and the secret recipe flavour to ensure that customers enjoy the great taste of KFC every time. The Original Recipe chicken is served in a variety of delicious individual and family meals, to offer a great choice.
The case study analyzes the effects of corporate culture on marketing strategies, analytical as well as descriptive study is undertaken for the study as voluminous literatures are being reviewed to gather evidence in order to find answers to the questions. Qualitative methodology is also adopted to ensure quality data is collected.
The company is one of its own kind specially in Latin America but still faces tough resilience from their counter parts namely McDonald’s, Kentucky Fried Chicken, Subway and Hardees. One thing that has been common in all the above mentioned companies is that all have been very successful in capturing their audiences.
the case, the court was deemed appropriate, in its function of regulating the fees paid to investment advisers; especially those within the mutual fund sector, as regulated in the aforementioned Act. In context, the investors viewed the fees as being not only excessive, but also
6 Pages(1500 words)Case Study
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