StudentShare solutions
Triangle menu

ASDA - Essay Example

Nobody downloaded yet

Extract of sample

(Weber and Beer, 1998a: p. 1). That was precisely the state of affairs at Asda when Archie Norman entered into the scene as Chief Executive Officer (CEO).
The main reasons of the problems that Asda and Archie Norman had to face were due to complex organizational inefficiencies that they had to solve as soon as possible, right away, in order to survive, and at the same time Asda had to become an efficient organization once again. Among the different reasons behind Asda's failures by mid-1991 were the following: Asda as an organization with its own culture had become a bureaucratic and hierarchical institution beginning in the 1980s. As a direct result of this rigid functioning structure in the company any kind of innovation was stopped from being encouraged or implemented. Without any innovation Asda was unable to keep its competitive advantages in the retail market in the United Kingdom. (Weber and Beer, 1998a: p. 6). So Asda and Archie Norman had to face the challenge of transforming the superstore in relation to its management style of doing things as well as implementing a sense of culture based on the core values of Asda. Management and leadership had to change significantly in order to create a new productive and efficient organization.
Norman was clear about the fact that beyond the immediate financial c...
11). When he met on his first day at Asda with the Management Team he told them right away that "incremental change is not enough." (Weber and Beer, 1998b: p. 1). Right from the beginning Norman knew that drastic changes were needed in order to bring change and transformation into Asda. During his first day at Asda, Norman met with the Management Team, replaced the Chief Financial Officer (CFO), and met with the Financial Team. All along the next days he met individually with the Directors, visited stores in a random and non-official spontaneous way, and created a new Top Team that included Allan Leighton as a main figure due to his plural and multi-tasking abilities.

3.- What changes should Norman make, when, and in what order should they be made
The following are some of the most important things for Archie Norman to do:
1.- Make an accurate diagnosis of Asda's situation.
2.- Choose the right strategy..
3.- Make a drastic decision regarding the rights issue for raising fresh capital..
4.- Decide about the Asda's focus in terms of priorities in relation to stores, trading, finance, and logistics..
5.- Decide what to do regarding the nonfood businesses belonged by Asda.
6.- Decide on building a new team of managers as well as a new organization structure.
7.- Find relevant help from consultants in different areas of expertise.
8.- Decide about bringing new efficient employees, as well as deciding on how many, at what levels, and the ways of attracting them.
9.- Decide what to communicate to the shareholders and the employees about his plans for the near future..
10.- Decide what to do right away in order to make quick and results-oriented decisions by meeting with the Asda people at the very beginning of his arrival at Asda. (Weber and ...Show more


The overall chaotic situation of Asda by mid-1991 is described in detail by a research study conducted by James Weber and Michael Beer published by the Harvard Business School in 1998. Before 1991, Asda was one of the most successful retail businesses in the United Kingdom It had a competitive advantage due to its unique superstore structure and its low price leadership in the market…
Author : kingned
ASDA Essay
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"ASDA Essay"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

SADC - South Africa in conjunction with ASDA
Elimination of import duties b. Harmonized systems c. Elimination of non- tariff barriers d. General exceptions and security exceptions e. National treatment f. Special agreement g. Transit traffic 4. Conclusion 5. Recommendation MAIN RESOURCES Dr. Victor E.
12 pages (3000 words) Essay
Operational management problems of ASDA
Logistics and distribution of the products is one of the important function of any business and with the passage of time, businesses have developed and improved their logistics department.
21 pages (5250 words) Essay
An operation management (ASDA -UK company)
The purpose of the paper is to understand the reverse logistics issues in ASDA; recognise the issues of customer service in ASDA; know different aspects of supply chain management; apprehend the importance of better responsiveness in contemporary environmental context and understand the solutions to deal with the issues identified in ASDA.
18 pages (4500 words) Essay
ASDA expansion to KSA
This paper focuses in developing a plan that ASDA, a company found in United Kingdom (UK), would use to expand its business operations to the Kingdom of Saudi Arabia (KSA). The study entails an analysis of the market conditions in both UK and KSA to establish the important aspect that ASDA should consider in its plans.
10 pages (2500 words) Essay
Sustainability at ASDA
This topic was chosen primarily because of the rising importance of sustainability as supermarkets now move towards the attainment higher corporate social responsibility in an attempt to differentiate themselves from each other and keep track with the changing preferences of the sophisticated, health and environment conscious segment in most European societies.
13 pages (3250 words) Essay
George At Asda Brand Image and Positioning
In this context, this paper attempts to propose such a framework by drawing on the theory of the Elaboration Likelihood Model for the study of the increase in branding and brand image, as well as subsequent success of the George brand at Asda in the past two years.
20 pages (5000 words) Essay
What exactly were the problems that Archie Norman and ASDA faced The major problem is communication. The other problems will be resolved when communication between and among departments and persons will be fixed. Another problem is each person or department did not care about the needs or problems of the other departments.
3 pages (750 words) Essay
Asda-the company's capital structure starting from 2008
Companies use different financing decisions based upon the investment opportunities and the company’s current capital structure. Each sort of financing has its implications. Debt financing is deemed to be less risky for the debt
10 pages (2500 words) Essay
Porters Five of ASDA
ASDA tries to is mainly concerned about innovative developments and creative ideas. ASDA considers competitive advantage most of all. It is dominant in retail market of Great Britain: “To be Britains best value fresh food
2 pages (500 words) Essay
Assignment requires you to perform a strategic review of Asda
they buy in huge bulk at a lower procurement cost and thus, are able to sell at low prices. They use information technology to track sales trend of individual product, as a result it helps in achieving highly efficient inventory
9 pages (2250 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic ASDA Essay for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us