StudentShare solutions
Triangle menu

Marketing Reserch - Assignment Example

Nobody downloaded yet

Extract of sample
Marketing Reserch

(Mumbai Mirror, Business Briefs, 28 May 2007).
the tremendous potential of the internet for genuine marketing purposes. And with the rising volumes of online trading, the menace is only threatening to grow further unchecked. (Times of India, Times Business section, 25 May 2007).
Small retailers and street vendors have protested, and in some cases, even ransacked outlets operated by modern retailers. This in part has been provoked by an unprecedented rush in the last two years mostly by Indian corporate houses who have said they want to invest billions of dollars to roll out thousands of stores selling everything from fruits to furniture.
Higher prices may reduce the attraction of palm oil as a substitute for soya bean oil, especially in China and India, the biggest importers of both oils. It may also make palm oil less attractive in its use in new applications such as bio-fuels. (Mint, Money Matters, p17, 31 May 2007,
Although revenue jumped 37%, India's leading retailer, Shoppers' Stop, reported a fourth quarter loss of Rs. 22 million ( US$ 543,210), for the year 2006-07. This in spite of competition from other majors like Reliance Retail and Bharti-Wal-Mart, yet to begin. While management has blamed competition, other factors like soaring employee and operating costs including bludgeoning depreciation also have a decisive role in the loss. (Business Today, It's beginning to hurt, p46, 03 June 2007M,
Five examples of problem-solving research
1. Smart Accounting helps Dunlop turn around.
After 12 years in the red, Dunlop India reported a positive net worth in April for 2006-07. Compared to a negative net worth of Rs. 2611.50 million (US$ 64.5 million) in 2005-06, Dunlop reported Rs 1518.20 million (US$ 37.5 million) in the positive net worth last year. Evaluating its real estate, the company transferred part of it to its associate companies, including Dunlop Properties and Bharatiya Hotels. Instead of paying cash, these companies have issued shares of equal worth to Dunlop, which has booked them as other income, thereby shoring up its balance sheet. (Business Today, Dunlop's Paper Trick, p52, 03 June 2007,
2. Handloom industry to get a new lease of life.
The handloom industry is the second largest economic activity in the country after agriculture. India is perhaps the only country to produce handlooms on large, commercial scale. However, overpowered by the presence of power loom and mill sectors, the industry is going through a lean phase. However, officials are pinning their hopes on the recent initiatives of the textile ministry to boost the dwindling prospects of the handloom industry. The ministry has initiated the development of Handloom Export Zones (HEZ) at various handloom clusters in ...Show more


Marketing Research is an ongoing and continuous process. It is a pooling and evaluation of every piece of information and data which results in an activity. It is the crystallization of the final product after assiduous cleaning and crafting the basic raw material…
Author : jimmy04
Marketing Reserch essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing Reserch"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Some of these are helpful for every firm in the industry and are called opportunities, while others bring bad news for everyone and are regarded as threats. Besides these forces in the external environment, a particular firm may have internal strengths such as the skill and experience of its staff, or weaknesses such as frequent labor disputes because of lack of clearly defined polices for staff and workers.
10 pages (2500 words) Assignment
In today’s marketing industry it has been evidently showing that there are a lot of imitations of various brands in the market. People are thinking that buying such imitation products would give them the same prestige as that of the original one. One of the most well-renowned brands in the world today is Havaianas.
1 pages (250 words) Assignment
Introduction The discussion in this paper is focused on the development of a marketing plan for the product “GoodHealth” which is a breakfast cereal concentrated on the aspects of nutrition and taste as its key features. The product is intended to be marketed in Australia at its introductory stage and shall later be expanded in other regions of the global food market.
12 pages (3000 words) Assignment
The importance of marketing can be well established by providing a well known example from the beverage sector of America. During the year 2010, through aggressive and clever marketing strategies, the Diet coke of Coca Cola overtook Pepsi to occupy the second spot in the US.It is important to mention as a result of marketing, Coke was able to win back in the decade old rivalry, which is more popularly referred to as the war of the Colas (Esterl, “Diet Coke Wins Battle in Cola Wars”).
6 pages (1500 words) Assignment
—the Facebook fan page as well as the My Coke Rewards are specific evidences from the website that tells Coca Cola as a product is in the mature phase of the product life cycle. Coca Colas emphasis is on retaining consumers and increasing consumption—as apparent in the
1 pages (250 words) Assignment
The roles of public relation advisor in marketing and communications industries that contribute to a marketing orientated organization are: To support the Senior Marketing Director in developing the organization’s social marketing and public relations as well as strategy plans. Those plans are aimed at building brand equity with major stakeholders via the social platforms of media.
4 pages (1000 words) Assignment
Primary reserch (squirrels behaviour)
My research project is focused on determining squirrels behaviors that follow a certain pattern. This makes this article similar to my research project because it focuses on
2 pages (500 words) Assignment
The basic concept is to make to most appropriate product that has to be available at the right place at right prices with most suitable promotion. These elements are called variables because they differ from
1 pages (250 words) Assignment
Marketing Reserch
The latest prices of Cadillac SRX is in the range of $50,000 per vehicle indicating that the car is made for the high end consumers who are willing to use luxury cars as well as the
1 pages (250 words) Assignment
Evo’s vision is to become a renowned global brand and market sports products to its target market throughout the world. At present, Evo is heavily dependent on the US market. The company generates merely 5 percent of its revenue from outside the United
3 pages (750 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us