British Airways and Virgin Atlantic

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Airline industry is one of the main industries in the world. The history of development of various corporations, as a rule, testifies, that the level of profit is a result of quality service. The main objective of airline industry is to maintain the level of service quality and develop strategies to improve their services…

Introduction

Ownership of many airline companies is shifting from government to private hands
British Airways (BA) is a leader in airline industry which carries more than 27 millions passengers a year. This company obtains strong market position maintaining high standards of performance. It becomes possible because of improvements and innovation strategy provided by the company recent years. BA delivers scheduled passenger services which accounted for approximately 83% of all its operations. It is flying to over 550 destinations, and a fleet of 340 aircraft. "Its mainline fleet also currently includes 7 Concordes, 71 Boeing 747s, 38 Boeing 777s, 21 Boeing 767s, 48 Boeing 757s, 83 Airbus A318/319/320s in service or on order, and 52 Boeing 737s" (British Airways: Short description 2001). As airline industry becomes mature, BA has focused on market share and how it can be gained. Contracting out of services including aircraft handling, ticketing, baggage handling to third parties are the main difference between BA and other companies. The company employs about 65,157 people. The company offers four classes of service: World Traveller (Economy Class) and World Traveller Plus (Premium Economy), Club World (Business Class) and FIRST (First Class) (British Airways: Short description 2001).
Virgin Atlantic is also a UK-based company operatin ...
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