Methods of marketing research - Essay Example

Only on StudentShare

Extract of sample
Methods of marketing research

This differentiate it from Quantitative Research in which a large group of respondents provide data that are statistically analyzed.
Qualitative research methods are used primarily as a prelude to quantitative research. They are used to define a problem, generate hypotheses, identify determinants, and develop quantitative research designs. They are expensive and slow. Because of the low number of respondents involved, these exploratory research methods cannot be used to generalize to the whole population. They are however, very valuable for exploring an issue and are used by almost all researchers.
Quantitative research is an overall presentation of a research. It defines the problem, the research design and the method of data collection and most of all the data is interpreted using the various statistical tools like
The data collected is interpreted and presented using charts, graphs and diagrams to be easily understood. The quantitative technique is more accurate because it involves a large number of sample compared to the qualitative technique.
As qualitative technique is a proceeding event to the quantitative technique, it is used to define a problem, generate hypothesis identify determinants, and devel ...
Download paper


Both descriptive and inferential statistical techniques can be used to analyze the data and draw conclusions. It involves a quantity of respondents sometimes ranging in number from ten to ten million, and may include hypotheses. Marketing research may include both experimental and quasi-experimental research designs.
Author : isabellwalker

Related Essays

Integrating Research Methods with Marketing Decisions
It is mostly qualitative and unstructured. Being qualitative in nature, it uses a small focus group instead of a larger population or interviews that are in-depth, or projective techniques.
7 pages (1757 words) Research Proposal
Research Methods Essay
The main purpose of these industries is to develop products that could be used in everyday life and produce more and more employment opportunities.
2 pages (502 words) Essay
Marketing Research Methods
Hafalarf, a Lloyds Insurance syndicate is thinking of underwriting a policy to cover students. A market survey needs to be done to determine the level of cover currently in place, examine the attitude of the students to buying insurance cover, and identify the different kinds of insurance available in the market. This paper is in the form of a project report to identify the feasibility of Lloyds entering the college-level insurance sector for students.
11 pages (2761 words) Essay
Research Methods
Rather, they just have a general Facebook page of the company, with other regions of the world given their own Ford or Chrysler Facebook pages. Also, an article was found on the Automotive News website (“Cliques through clicks: How brands use Facebook”).4 This article details the Facebook marketing campaigns of Ford and FIAT respectively.
2 pages (502 words) Essay
Research methods
Besides, secondary materials are also going to be used to find out the requirements needed for the establishment of the facility among these, the historical background on tourism and hospitality development in the region, prospects in the development of the small scale hotels and bars in the region as well as the consumption trends and potentials of the people intended to use the facility upon its inception.
14 pages (3514 words) Assignment
Research Methods
Management must be able to lead the employees through new techniques, which are based on the current market situations. The management must use different leadership traits so that the employees are easily able to adopt different strategies, which can help in the performance of the business. Finding an innovative idea for every problem can be a difficult task for all the management but it is essential for them to implement such ideas in the operational activities so that the production level of the employees increases which directly increases the profitability of the organization.
9 pages (2259 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!