Methods of marketing research - Essay Example

Only on StudentShare

Extract of sample
Methods of marketing research

This differentiate it from Quantitative Research in which a large group of respondents provide data that are statistically analyzed.
Qualitative research methods are used primarily as a prelude to quantitative research. They are used to define a problem, generate hypotheses, identify determinants, and develop quantitative research designs. They are expensive and slow. Because of the low number of respondents involved, these exploratory research methods cannot be used to generalize to the whole population. They are however, very valuable for exploring an issue and are used by almost all researchers.
Quantitative research is an overall presentation of a research. It defines the problem, the research design and the method of data collection and most of all the data is interpreted using the various statistical tools like
The data collected is interpreted and presented using charts, graphs and diagrams to be easily understood. The quantitative technique is more accurate because it involves a large number of sample compared to the qualitative technique.
As qualitative technique is a proceeding event to the quantitative technique, it is used to define a problem, generate hypothesis identify determinants, and devel ...Show more

Summary

Both descriptive and inferential statistical techniques can be used to analyze the data and draw conclusions. It involves a quantity of respondents sometimes ranging in number from ten to ten million, and may include hypotheses. Marketing research may include both experimental and quasi-experimental research designs.
Author : isabellwalker
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Methods of marketing research"
with a personal 20% discount.
Grab the best paper

Related Essays

Integrating Research Methods with Marketing Decisions
Now Ford needs to decide its target market. If its target is the affluent yuppie crowd then it needs to study their psychology and position the vehicle in the best possible way to attract them. Exploratory research method comprises of Interviews, literature review, discussion etc.
7 pages (1750 words) Research Proposal
Research Methods Essay
Quantitative research involves is of development of natural sciences to study natural phenomenon. Survey methods, formal methods, econometrics, etc., are some of the examples of quantitative research. It's the research and analysis done by the economists in investments (FDI) yielded fruitful results in the development of different industrial sectors.
2 pages (500 words) Essay
Marketing Research Methods
Since the average student has over 4,200 of belongings at university/college (Ends Leigh Insurance) this can prove to be an expensive loss. Students tend to think that their parents' home insurance will cover any loss, but this is often not the case. Equally, students tend not to be covered by health insurance and these matters because students tend to be active, with high rates of injury, and they are open to viruses that can devastate a hall of residence or pass freely around large lecture halls.
11 pages (2750 words) Essay
Research Methods
This will be done by comparing to other Facebook pages of rival brands. In order to compare Facebook pages, the pages of Ford and Chrysler were found to compare with the American Facebook page of FIAT.3 Because Ford and
2 pages (500 words) Essay
Research methods
Vital information concerning the establishment of the facility will be collected by using both primary and secondary data. Prospective customers and other important stakeholders will be interviewed to get their opinions on the best location for the project, its
14 pages (3500 words) Assignment
Research Methods
It is not an easy task or accurately predefined methods to overcome such situations are not determined yet. Innovative management can solve or reduce the problem of
9 pages (2250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT