Toys and Games Industry - Essay Example

According to the Japan External Trade Organization, sales of manga touched $212.6 million within France and Germany alone in the year 2006. Times are tough across the globe. With the economic slowdown, many industries are badly hurt. Anime/manga sales have already been slumping in the local as well as the international market. If the favorite entertainment segment has to survive these hard times, then products have to be bought not only for ourselves but for our near and dear ones. Overall branding news: Hello Kitty is a little cat, with a round face, a bow on her left ear, a short tail but without a mouth, this cartoon cat is printed on over 22,000 kinds of commodities to be sold in more than 40 countries.

She earns $500,000,000 for her owner, Sanrio Company, as well as billions of dollars for those companies authorized to use her image. Some unauthorized companies put it on a variety of things, creating a profit of $1,000,000,000 every year. Such an unknown cat which was once printed on cheap plastic wallets has now become a cat with the maximum market value in history. Overall industry news: With Manga progressively gaining a grip in the United States, the amusement sector is beginning to grab the huge prospective of the medium for crossover achievement in a range of media.

Since Manga has survived for so long in Japan, U.S. entertainment issues and the gaming industry, toy producers, and even clothiers -- are in a position to skim off popular, fully developed titles that already have an established track record in Japan.