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Proposal for Aquisition of LifeCell
Pages 10 (2510 words)
In today's business world competition has highly become competitive, budget-oriented planning or predict-based planning approaches are not sufficient for a big corporation to survive and flourish. Kotler (1998) clearly states that, for a company to survive and flourish in this competitive business world, it has to engage in strategic planning or management which clearly defines its objectives and examines both the inner and outer situations to formulate a strategy, implement that strategy, evaluate its progress, and make any adjustments where necessary to stay on the track.
LifeCell Corporation deals in developing, processing, as well as marketing of tissue-based products which are used in reconstructive, urogynecologic and orthopedic surgical processes to restore soft tissue defect in America and worldwide. LifeCell's reconstructive products consist of AlloDerm used for plastic reconstruction, all-purpose surgical, burn up, and periodontal processes; in addition to Strattice, a porcine dermis which eliminates cells and lessens a constituent in the xenogeneic rejection reaction. LifeCell's orthopedic tissue restore products include GraftJacket for restoring damaged or insufficient integumental tissue in orthopedic surgical procedures. The company was incorporated in 1992 in the State of Delaware. (LifeCell Company, 2007)
The company has a research and a development team which has ongoing research programs to develop new products required in the clinical applications and surgical applications to enlarge the company's product mix in the highly fast growing bio-surgery industry. (LifeCell Company, 2007)
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