The changing market environment

Masters
Essay
Miscellaneous
Pages 10 (2510 words)
Download 0
This report is a blueprint for effects of the selection and implementation of communication mix on the marketing of Jarlsberg cheese in the New European countries. It contains practical and suitable recommendations for the company for increasing the sustainable growth and competitiveness by implementing the right and most suitable communication mix in order to address the target audience.

Introduction

The markets have transformed to international from local. With the increase in the exposure to masses and increased geographical market coverage, the need of quick and up to date information has also increased. With the changing business environment the buyers are also changing. With the increasing incomes the buyers have become more selective. For a company to launch its product in a new market it has become important to have the information from the buyer needs to buyer wants. On the other hand it is also important to have the knowledge of how to present the product in effective manner in order to reach the customer in an effective manner. With the changing business needs the new marketing techniques such as product differentiation, branding and advertising are also gaining immense importance. This paper is aimed at finding out the appropriate marketing communication strategy for Jalsberg cheese which is a famous branded cheese in American Market and ready to be marketed in new European market.
Norseland Inc. was founded in 1978. The purpose of the company was to market and distribute Jarlsberg and other Norwegian cheese in United States. ...
Download paper
Not exactly what you need?

Related papers

Analyse the Impact of the Changing Strategic Environment on delivery of Air Power
Security challenges are featuring jumbled and confusing situations loaded with diverse and multi-shaped threats. There is a long list of threats, which is by no means exhaustive. Some of these threats include not only international war and conflict but also the local violence, well planned crime, terrorism and weapons of mass destruction. The other threats with equally disastrous impacts are the…
Changing economic environment
Annual report and accounts, 2004).…
HRM Responses to a Changing Environment
In the UK, the company also has a stake in Pret A Manger (www.McDonalds.co.uk).…
Changing Trends in Healthcare: Nursing
The conclusion of this research shows that due to how nurses in particular view their working environment there have been many nursing shortages in the past but due to the various new powerful changes that have taken place that grant nurses more control of that environment the trend in nursing is starting to shift to one of a normalcy.…
Globalization and Changing Market Trends
This may be assessed at present as already happening, in which the converging global market has created a conduit of goods and services available at almost the same prices for different countries.…
business environment
These include social, political, economical and technological. These factors can make or break a business. In simple words the outside environments consists of stakeholders. A stakeholder is any group within or outside the organization that has a stake in the organization's performance. External environment mainly consists of people who have stakes in the activities of the business such as the…
The changing market environment
The markets have transformed to international from local. With the increase in the exposure to masses and increased geographical market coverage, the need of quick and up to date information has also increased. With the changing business environment the buyers are also changing. With the increasing incomes the buyers have become more selective. For a company to launch its product in a new market…