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The aspects of sports merchandising and marketing - Essay Example

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The aspects of sports merchandising and marketing

By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We will spotlight on the merchandising efforts of the Wanderer Football Club (WFC), the leader in expert sports organizations in merchandising. I will look at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002).
Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a full-blown social institution. On the other hand, sports has been the vehicle for bringing dramatic attention to new mass media forms, which in turn have brought new sporting experiences to the public. This marriage of sports and the mass media has enabled each to flourish. Sports marketers are interested in the relationship between sports and the mass media and in how to use the media to target their messages at sports consumers. In a sense, sport marketing offers a form of narrowcasting, whereby a large group of consumers with common interests is brought together through sports events and programming. The more specific the analysis of the sports-media relationship, the more targeted is the message, and the more effective and powerful is the sports marketing strategy (Buccaneers Online).
3. Methodology
Marketing Strategy
What strategic issues confront the sports marketer The list is endless, and this section deals with three of the entries on the list. Licensing products has generated vast amounts of revenue for some teams as marketers take advantage of brand equity in teams and properties. In a sense, the majority marketing engages segmentation of one sort or another. This section examines one method of segmentation and in the process provides a great deal of high-quality advice about segmentation plan.
When looking at the merchandising effort of professional sports teams, you must look at the top dog in this, the Wanderer Football Club (WFC). Football is king in the industry for a lot of reasons, none larger than the vast attractiveness and viewing of the sport. In a survey by ESPN/Chilton sports, two-thirds of all Americans consider themselves to be football fans. Maybe even more shocking is the fact that forty-three percent ...Show more

Summary

After sports marketing the largest area of company sponsorship is in the entertainment industry. Companies interested in sponsorship have two main options. Firstly, they can buy into an existing event and accept the restrictions and guidelines placed upon them by the event organizers.
Author : lennie32
The aspects of sports merchandising and marketing essay example
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