The aspects of sports merchandising and marketing - Essay Example

Only on StudentShare

Extract of sample
The aspects of sports merchandising and marketing

By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We will spotlight on the merchandising efforts of the Wanderer Football Club (WFC), the leader in expert sports organizations in merchandising. I will look at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002).
Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a full-blown social institution. On the other hand, sports has been the vehicle for bringing dramatic attention to new mass media forms, which in turn have brought new sporting experiences to the public. ...Show more

Summary

After sports marketing the largest area of company sponsorship is in the entertainment industry. Companies interested in sponsorship have two main options. Firstly, they can buy into an existing event and accept the restrictions and guidelines placed upon them by the event organizers.
Author : lennie32
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The aspects of sports merchandising and marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Sports Marketing and Merchandising
Complementing these basic service offering are amenities which includes covered driving range, short game practice area, kitchen for catering needs, and ample free parking. WPCG also boasts of its Europro teaching centre where professionals are all trained by Denis Pugh.
2 pages (500 words) Essay
Sports Advertising
According to the historical analysis over the years, advertisers have paid well-known athletes millions of dollars to support their products (COUSENS, L., K. BABIAK, and T. SLACK, 2001, 331-55). Moreover, sports celebrities' backing responsibilities can vary from using or wearing convinced brands to as long as real brand testimonials.
12 pages (3000 words) Essay
Retail Marketing Essay
Retail marketing serves this particular market. I, being a part of the retail store would like to define retail marketing as 'selling to the end user and not to a wholesaler, shop etc. As a salesperson I present a specific product or group of products to consumers in a retail environment, try to promote brand awareness and drive the consumers to purchase products.
8 pages (2000 words) Essay
Integrated Marketing Communications (Marketing Communications Management, Copley)
But with the change in time, style, customer preferences and media things have changed. Companies have started paying attention more towards other means of communications and those include sales promotion, public relations, and sponsorship, direct marketing and so on.
12 pages (3000 words) Essay
Market Segmentation in Sports
Merchandising is identifying as all the activities having to do through the accurate merchandise at the right cost at the right quantities at the right time in the right place through the correct controls. Marketing is the marketable functions concerned in transferring goods from creator to purchaser.
9 pages (2250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT