Got a tricky question? Receive an answer from students like you! Try us!

the aspects of sports merchandising and marketing - Essay Example

Only on StudentShare
Author : lennie32

Summary

After sports marketing the largest area of company sponsorship is in the entertainment industry. Companies interested in sponsorship have two main options. Firstly, they can buy into an existing event and accept the restrictions and guidelines placed upon them by the event organizers.

Extract of sample
the aspects of sports merchandising and marketing

By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We will spotlight on the merchandising efforts of the Wanderer Football Club (WFC), the leader in expert sports organizations in merchandising. I will look at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002).
Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a full-blown social institution. On the other hand, sports has been the vehicle for bringing dramatic attention to new mass media forms, which in turn have brought new sporting experiences to the public. ...
Download paper

Related Essays

Sports Marketing and Merchandising
With its acknowledgment of the differences between male and female market, WPCG also designs special services and sources for female.…
2 pages (502 words)
Sports Advertising
In spite of the extensive use of athletes as product or brand endorsers, there is a relative be short of published research that examine the power these athletes may have on a objective market. Further, it remains questionable as to whether or not celebrity endorsers really make a difference on the bottom line for advertisers. According to the experts those reported that only one out of five profitable that built-in celebrity endorsers met advertisers' planned prospect. Researchers have finished that celebrity endorsers may not have "linked" or recognized with the intended target market. One…
12 pages (3012 words)
Retail Marketing Essay
This is place which deals directly with the consumer.…
8 pages (2008 words)
Integrated Marketing Communications (Marketing Communications Management, Copley)
This is more like an effective communication with the target market.…
12 pages (3012 words)
Market Segmentation in Sports
By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use…
9 pages (2259 words)