Fashion styles

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Amid constant changes and transformations that are ongoing in our modern feverish world most of us have developed a kind of antidote to such instability - ignorance of it, and attitude to rapid and often drastic changes in technological, social, economic, cultural and other realms of our life as to an inevitable characteristic of the development of human societies.


Indeed, if we do not fully realise what makes us choose one or another thing in life, how can we pretend to be truly free To see how these general considerations apply in reality, we may turn our attention to a phenomenon with which all the Western societies have been increasingly preoccupied during the last couple of centuries, and the significance of which grew in the twentieth century to the level when this phenomenon turned into the most powerful fetish of modernity. This profound phenomenon is fashion, and aside from its elevated status this field of human creativity by means of the continual changing of fashion styles perhaps in the most persuasive way serves as a manifesto of the constant change as a slogan of humanity. However, it is my firm belief that the transience of fashion has its deep roots that connect it with some fundamental qualities of the social structure we are living in. ...
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