What Women Want from a Fitness Center - Research Paper Example

Only on StudentShare

Extract of sample
What Women Want from a Fitness Center

To further define our research problem, qualitative research, including focus groups, expert interviews and individual depth interviews, was undertaken which gave additional insight into the special demands and desires of female fitness centre customers, aged between 20 and 40 years, living in Los Angeles, California.
A questionnaire was designed, using nominal, ordinal and interval scales, and a pre-test questionnaire was conducted before data was collected at several fitness centers and public places in different suburbs across Los Angeles. Women were intercepted and had to qualify through a number of screening questions (e.g. gym membership and age). The sample size was 200 and the sample included women aged 20-40 who visited a fitness centre in the last year. The sampling method employed was non-probability sampling, specifically judgment sampling, as respondents were targeted specifically based on age, gender, and approachability, and only those with an active opinion were selected. ...
Download paper

Summary

Research shows that the fitness industry is expanding and that women are a large target market. Women have been shown to have high expectations about fitness centre membership and the industry is increasingly responding to their particular needs (Steinbach, 50)…
Author : zanderhowe

Related Essays

Emphasis on Fitness for Men and Women
4 pages (1004 words) Essay
Health&Fitness
2 pages (502 words) Essay
Fitness Center Information System
14 pages (3514 words) Assignment
How do fitness center customers percieve service quality of the fitness center
10 pages (2510 words) Essay
Police Fitness
4 pages (1004 words) Essay
What Women Want From A Fitness Center
52 pages (13052 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!