The important elements of marketing plan - Essay Example

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The important elements of marketing plan

Other important applications include informing the details of the company to the sales personnel, suppliers and others so that they become aware of company's goals and achievements.
Feasibility study is an important phase in the development process. It enables the developer to have an assessment of the product being developed. It refers to the feasibility study of the product in terms of outcomes of the product, operational use and technical support required for implementing it.
Economic Feasibility: It refers to the benefits or outcomes. We are deriving from the product as compared to the total cost we are spending for developing the product. If the benefits are more or less the same as the older system, then it is not feasible to develop the product.
The development of the new product should greatly enhance the accuracy of the system and cuts short the delay in the processing of the product. The errors can be greatly reduced and at the same time providing great level of security. Hence, we do not need any additional equipment.
Operational Feasibility: It refers to the feasibility of the product to be operational. Some products may work very well at design and implementation but may fall in the real time environment. It happens most of the time with feature films. ...Show more

Summary

The important elements of marketing plan are to precisely define the business, identify the goals of the product (here feature films) and serve as the firm's resume. Planning precise strategies and cash flow analyses comprises the basic components of a marketing plan…
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