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Business Communication Case Study
Pages 2 (502 words)
Statement of the Problem: The company has recently encountered failures in negotiations abroad due to cultural and social barriers. Thus, this briefing aims to provide an orientation which will enable you to efficiently communicate and deal with the Brazilian executives.
Background: Brazil's culture is very much different from other countries recognizing that it is a melting pot of various ethnicities bringing about a rich diversity. Our executives have failed to understand and cope with this culture thereby failing to close important deals.
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