Got a tricky question? Receive an answer from students like you! Try us!

Assignment 6 - Essay Example

Only on StudentShare
Pages 3 (753 words)


Steve Kafka, an American of Czech origin and a franchisor for Chicago Style Pizza, has decided to expand his business into the Czech Republic. He knows it is a risky decision; when he became a franchisor, he had to overcome a lot of difficulties. Steve anticipates he will face some of these difficulties again at the new location in Prague, Czech Republic…

Extract of sample
Assignment 6

and Czech Republic, especially reinforced after 1993 ("U.S. Department of State," July 2009). Since Steve proposes to set up Pizza outlets at Czech, he must address issues related to their eating habits, and factors that would affect the customer services:-
Czechs are primarily meat eaters; pork, beef and chicken based dishes are popular. Goose, rabbit, duck are found in many common dishes. Many of Europe's popular cakes and pastries have a Czech origin. From a marketing perspective, Chicago style Pizza would have to be positioned against the Czech's popular fried cheese.
The cultural differences between U.S. and Czechs are addressable, and should not unduly hamper Steve's business prospects. As a marketing strategy, Steve may wish to explore a few possibilities, such as, to provide:
The primary economical advantage to Steve would be the lower wage expectations by Czechs. Hofstede's four dimension indices ( can be used to evaluate the business climate at Czech:-
Power Distance Index (PDI): This represents the extent to which inequality in society is endorsed by people. The PDI of Czech is 57, as against the U.S. which is 40. Steve can therefore use his positional power, and expect Czech employees to be more subservient than the U.S. counterparts.
Individualism (IDV): This repr ...
Download paper
Not exactly what you need?

Related Essays

Science and Ethics
What are the pros and cons of genetic testing and gene therapy Are there dangers in genetic research that we should be aware of Will the human genome project ultimately benefit us How or why not Should we be allowed to alter the gene pool of populations What ethical issues are involved and where do you stand on these issues.…
7 pages (1757 words)
Genetic Pedigree
From the genogram, one can determine if a couple is married, divorced or engaged. Genograms records family history and allow the genealogist represent complex family trees. Genograms are also very important in portraying that a given person is susceptible to a given disease. Psychologist's use genograms to gather information about their clients. This helps them in counseling. In social work they help in determining the emotional relationship between individuals and the level of cohesiveness of the family members.…
14 pages (3514 words)