Business Economics and Finance

Undergraduate
Case Study
Miscellaneous
Pages 11 (2761 words)
Download 0
This report is about the business development process of one of the world's leading carbonated soft drinks organization, Coca-Cola Limited. Coca-Cola is also the subject and foundation stone for numerous marketing operations and sales management case studies…

Introduction

Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed (The Coca-Cola COmpany).
Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day.
Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. A person born in Atlanta and an individual with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control (The Coca-Cola COmpany).
The history of Coca-Cola is a story of special moments - times with family and friends and special occasions when Coke was naturally there. ...
Download paper
Not exactly what you need?

Related papers

Economics for Business Research Paper
With this in mind, the company has been in the forefront of creating subnotebook computer named ultra Personal Computer (UPC) which the Guiness World Records describes as "the smallest full-powered, full featured personal computer" (Oqo 2007).…
Multinational Business Finance
These risks arise due to the unavoidable effects that some political and natural events have on currency exchange and interest rates. When one of the countries where we operate slides into an economic crisis, for example, government might impose exchange or currency controls, affecting our cash flow, profits, and funds transfer mechanisms and creating potentially adverse effects on our finances…
Risk Management (Probability modeling in finance and economics)
ARCH and GARCH type models used to estimate volatility are also nonlinear models expressed as a function (linear or not) of past variations in stocks.…
Business Economics 2
70% of bank funds were diverted to real estate mortgage. The income of families and household was diverted from buying goods and services to buying properties- houses and buildings. A large chunk of money was used in payment of debt service to banks and financial companies. The payment of debt service by the economy's non-financial sectors interrupts the circular flow of income supposed to exist…
Business Economics
Wessels however points out that this does not necessarily mean that the citizens of the US have better living standard than their counterparts in the UK. (21). GDP therefore cannot be used as the sole factor in measuring the living standards of the citizens of a country. However chances are that a country with a high GDP has a better standard of living than that with a low GDP.…
Business Economics Paper
It was founded on July 1, 1981 by Sim Wong Hoo.…
Business Economics and Finance
Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed (The Coca-Cola COmpany).…