Business Economics and Finance - Case Study Example

Only on StudentShare

Extract of sample
Business Economics and Finance

Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed (The Coca-Cola COmpany).
Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day.
Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. A person born in Atlanta and an individual with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control (The Coca-Cola COmpany).
The history of Coca-Cola is a story of special moments - times with family and friends and special occasions when Coke was naturally there. ...Show more


This report is about the business development process of one of the world's leading carbonated soft drinks organization, Coca-Cola Limited. Coca-Cola is also the subject and foundation stone for numerous marketing operations and sales management case studies…
Author : lyla21
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Business Economics and Finance"
with a personal 20% discount.
Grab the best paper

Related Essays

Economics for Business Research Paper
Currently, Oqo has gained popularity and wide acceptance in the market where it operates by its commitment in product innovation which highlights the importance of offering new features within its line. Since its establishment, the main goal of Oqo has always been to "transform personal computing in the same way that mobile phones revolutionized telecommunications" (About Us 2007).
6 pages (1500 words) Research Paper
Risk Management (Probability modeling in finance and economics)
In economic and business forecasting, the accuracy of predictions is no better. Accrued evidence points out that assumptions made by probability models are in practice violated. Long-run memory undermines the existence of martingales in finance. Further, can stock prices uncertainty or 'noise' be modeled by Brownian motion Commensurate analysis of nonlinear time series has also followed its course in finance.
12 pages (3000 words) Essay
Business Economics Paper
Stimpson (2002) defines a business as any sphere of activity which identifies consumer needs and wants and then utilizes its resources to produce goods and services to satisfy these wants. The aim is to make profit through this process. Creative Technology, Singapore is one such business, manufacturing computer multi media products.
11 pages (2750 words) Essay
Restructuring in business portfolio or its financing
The company’s headquarters are in the United Kingdom and has some of its operations in the USA and further to other countries in the world. It holds
4 pages (1000 words) Essay
Housing finance and economics
But after 1970 the picture was changed a lot and the market has faced a rapid change in macro factors. Those are like free trade and markets and more than this the government intervention was also reduced a lot. So after 1970 the market was quite liberalized.
10 pages (2500 words) Coursework
Economics, Finance and Management
The one non-economic factor that has may have a positive impact on the company is their commitment towards the conservation of the natural environment. This is because it highlights the better
4 pages (1000 words) Essay
Discuss a book you have read all the way through that is not related to economics, business, or finance, and its influence on your thinking.
The book uses three main characters Wang Lung and O-lan who are husband and wife from a low social setting to tell of a challenging life that is tied down to traditional way of life as opposed to embracing modernism and the Hwang family. Wung lun marries O-lan as a slave
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email