tourism/marketing - Essay Example

Only on StudentShare

Extract of sample

Tourism in Mediterranean is considered to be a big industry providing employment and income to people and to the government. In spite of the global economic crisis, tourism has remained unaffected in Europe. Tourist arrivals from 260 million in 1990 are expected to come up to 700 million in 2025. (European Environment Agency) Tourism market is expected to remain strong as Mediterranean is considered to be a prime tourist destination in the world. Chart 1 below shows the tourists' arrivals in Mediterranean
2. How does Club-Med respond to expected tourism demands' Club Med is classified as a hotel with products of travel and tourism. It responds to the expected increase of tourism thru its marketing strategies in holiday packages in Club Med villages and realty business of luxury villas.
2.1 Investing in Club Med Villas. Income and investment are two unique ideas that attract tourists and investors in the purchase of luxurious Club Med Villas. The pricing package for a 2-4 bedrooms comes between 992,000' and 1,500,000', completely furnished and has its own swimming pool. Aside from adding value to the property over time, owners may entrust Club Med to have his villa rented for short stay of foreigners, thus providing owner an income from the property. ...
Download paper


Marketing strategies are tools used by companies to attract customers to buy products and services. First, it has to attract customers, make them interested, create a desire and drive them to action. This study will analyze strategies used by Club Med to attract tourists to stay at their facilities…
Author : darian89

Related Essays

City Tourism Management and Marketing
The London governing bodies has distinctive bodied identified with specific brand projection for the tourism promotion of London and its major attractions. The Greater London authority (GLA), The London Development authority and the Visit London campaign defined their working areas to collectively promote tourism in London.
3 pages (753 words) Research Paper
Lerisure and Tourism Marketing
The principal analysis reveals that property in most of Darebin's suburbs is historically undervalued and this continues to attract residents and others from neighbouring regions to come and settle in the city. This trend is not strong enough to enable vigorous socio-economic development of the city, which is found to be disadvantaged in comparison to many other municipal council areas of Australia. So the report prepares a marketing strategy whereby this unique advantage Darebin has is utilised. The principal component of the strategy is to induce existing and lure outside investors,...
8 pages (2008 words) Essay
Destination Branding and Tourism Marketing
All these organizations and firms work together to market their products in a particular region and to encourage people to visit it again.
5 pages (1255 words) Essay
Investigation Tourism Marketing Report
In 1976, the Tourism Society of England defined it as "Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes."2 some components such as hotel room or accommodation for their visitors, coach and the variety of meals, even sometimes banking services also provided to the customer from this industry.
6 pages (1506 words) Essay
Tourism Marketing and tourism and tourism business strategy
stination depends largely on the destination marketing organizations and the success of a destination marketing organization mainly depends on different communication channels used by the organization to attract a large number of customers. A multi channel marketing strategy is very important for these destination marketing organizations to reach the potential buyers at different times and in different ways, and that the most successful marketing programs contained an appropriate mix of marketing channels for the targeted audience
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!