StudentShare solutions
Triangle menu

Market Segmentation in Sports - Essay Example

Not dowloaded yet

Extract of sample
Market Segmentation in Sports

By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We will spotlight on the merchandising efforts of the Wanderer Football Club (WFC), the leader in expert sports organizations in merchandising in America. I will look at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002).
Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a full-blown social institution in America. On the other hand, sports has been the vehicle for bringing dramatic attention to new mass media forms, which in turn have brought new sporting experiences to the public. No doubt, this marriage of sports and the mass media in USA has enabled each to flourish. Sports marketers are interested in the relationship between sports and the mass media and in how to use the media to target their messages at sports consumers. In a sense, sport marketing offers a form of narrowcasting, whereby a large group of consumers with common interests is brought together through sports events and programming. The more specific the analysis of the sports-media relationship, the more targeted is the message, and the more effective and powerful is the sports marketing strategy in USA (Buccaneers Online).
3. Methodology
Marketing Strategy
What strategic issues confront the sports marketer The list is endless, and this section deals with three of the entries on the list. Licensing products has generated vast amounts of revenue for some teams as marketers take advantage of brand equity in teams and properties. In a sense, the majority marketing engages segmentation of one sort or another. This section examines one method of segmentation and in the process provides a great deal of high-quality advice about segmentation plan.
When looking at the merchandising effort of professional sports teams, you must look at the top dog in this, the Wanderer Football Club (WFC) in America. Football is king in the industry in America for a lot of reasons, none larger than the vast attractiveness and viewing of the sport. In a survey by ESPN/Chilton sports, two-thirds of all Americans consider themselves to be football fans. Maybe even more shocking is ...Show more

Summary

After sports marketing the largest area of company sponsorship is in the entertainment industry in America. Companies interested in sponsorship have two main options. Firstly, they can buy into an existing event and accept the restrictions and guidelines placed upon them by the event organizers in States.
Author : savanah12
Market Segmentation in Sports essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Market Segmentation in Sports"
with a personal 20% discount.
Grab the best paper

Related Essays

Market Segmentation
[Professor’s Name] [Writer’s Name] [Course Title] [Date] Market Segmentation The market consists of different types of consumes that have a variety of needs and various types of products (Kotler, pp.44). The market further divides itself into different types of consumers, further divided into subgroups and segments.
5 pages (1250 words) Essay
The Importance of Market Segmentation
Essentially, the segment market has already “told” the company what it wants to purchase. Segmentation marketing means targeting your advertising and marketing programs directly at the specific segment. Why not just generally advertise to the whole market and hope to get even more sales that way?
6 pages (1500 words) Essay
Principles of Marketing: Market Segmentation, Targeting and Positioning
..6 i. Geographical Segmentation………………………………………………6 ii. Demographic Segmentation………………………………………………6 iii. Psychographic and Behavioural Segmentation……………………………7 Benefits and Limitations of Market Segmentation………………………………………..7 i.
8 pages (2000 words) Essay
Market segmentation on event industry
The marketers are therefore strategic group of persons who carry out promotions and ascertain that products are moved from the producer to the final consumer. Moreover, certain services following sales are also included within the marketing services. Marketing entails a wide range of activities, which span from production, transportation, processing, packaging, advertising as well as sale.
8 pages (2000 words) Essay
Segmentation and Target Market Paper
To meet the needs of consumers, businesses plan and implement different marketing strategies, which enable them to identify target markets that help in meeting the firm’s goal. Market segmentation is one of these strategies that involves separating a wide target market into layers of consumers who have similar needs and implements a target market plan (Gitman and McDaniel, 2009).
4 pages (1000 words) Essay
Market Segmentation
This report is based on the analysis of market segmentation, application of marketing mixes and the final assessment of the two new products launched by EKON. EKON is a UK based company and known for its excel in furniture. Sofas, dining furniture, office chairs and desks are some of their popular products that they supply through their high street stores.
9 pages (2250 words) Essay
Segmentation and Target Market Paper
The company holds a leading position in the market. Monster Energy has become second largest energy drink manufacturing company. This organization is doing its business for past 12 years. The company
8 pages (2000 words) Essay
Segmentation and Market Target Paper
This paper focuses on Apple and its marketing segments. The paper discusses how Apple’s market segmentation is achieved against the advantages of market segmentation. The
7 pages (1750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation