Market Segmentation in Sports

Masters
Essay
Miscellaneous
Pages 9 (2259 words)
Download 0
After sports marketing the largest area of company sponsorship is in the entertainment industry in America. Companies interested in sponsorship have two main options. Firstly, they can buy into an existing event and accept the restrictions and guidelines placed upon them by the event organizers in States.

Introduction

By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We will spotlight on the merchandising efforts of the Wanderer Football Club (WFC), the leader in expert sports organizations in merchandising in America. I will look at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002).
Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a full-blown social institution in America. ...
Download paper
Not exactly what you need?

Related papers

Strategic Management market segmentation
4. Recruit the relevant people by suitably interviewing them and then selecting them. They need to be trained on the questions and the aim of the questions. Then the recruits need to be sent out to the field to collect the relevant data from the planned samples.…
Marketing Plan
Yet, with the exception of products that are specifically of interest to the elderly, little marketing attention is devoted to attracting them. Indeed, most marketing plans only include people who are 49 years of age or younger (Bearden et al 64).…
Consumer Segmentation Process
It has changed the nature of health care. The marketing technique used by this brand can be called as customized branding.…
Market Segmentation Strategy
The literal meaning of segmentation is to divide into pieces. It is often taken in the context of classifying the things into different groups so that all the objects in one group are identical to one another, sharing a common profile and on the basis of those factors, are different from other segments.…
Market Segmentation (In simple terms)
It is indeed quite a challenge to segment a price sensitive market, as the company might end up losing a good share of its customers, if it plans its services for some other segment.…
Market Segmentation in Sports
By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience…
Market Segmentation by Coca Cola
Factors influencing consumer choice such as psychological, socio- cultural, economic government, lifestyles, perception, motivation, attitudes, consumer behavior toward a cold drink, family preference reference group, disposable income, discretionary income and other relevant factors have to be taken into account for segmenting the market and penetrating into different niche markets.…