Market Segmentation in Sports - Essay Example

Only on StudentShare

Extract of sample
Market Segmentation in Sports

By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We will spotlight on the merchandising efforts of the Wanderer Football Club (WFC), the leader in expert sports organizations in merchandising in America. I will look at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002).
Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a full-blown social institution in America. ...Show more

Summary

After sports marketing the largest area of company sponsorship is in the entertainment industry in America. Companies interested in sponsorship have two main options. Firstly, they can buy into an existing event and accept the restrictions and guidelines placed upon them by the event organizers in States.
Author : savanah12
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Market Segmentation in Sports"
with a personal 20% discount.
Grab the best paper

Related Essays

Strategic Management market segmentation
If we are able to identify a segment that is not catered to by any of the competing products, then that market segment is a niche segment for the specific for product line. 1. Selection of the type of research. Qualitative or Quantitative; what kind of data is going to be collected and the nature of analysis that will be performed on the data and the target that we need to achieve by doing this exercise.
6 pages (1500 words) Essay
Consumer Segmentation Process
The program seems to work like a major brand in the market. The logo Tick is considered sign of quality. People who are very sensitive in their health matters trust this logo Tick. This brand is gradually creating market segmentation in a unique way. It has changed the whole scenario of market segmentation process.
5 pages (1250 words) Case Study
Market Segmentation Strategy
This situation made the marketers develop a strategy that we call segmentation. This report is intended to review the literature on market segmentation and its various aspects. Moving further, we would analyze the implementation of segmentation strategy at ABC Insurance Company and compare it with the Literature..
15 pages (3750 words) Essay
Market Segmentation (In simple terms)
In order to market a product or service, it is imperative that a company tailors the marketing and sales efforts to specifically reach the particular segments of population that are most likely to buy these products or services. Identifying primary market is very critical for a successful business.
4 pages (1000 words) Essay
Market Segmentation by Coca Cola
Differentiated marketing has been the strategic choice for Coca Cola. They segmented the market By size: Bottles by various sizes are targeted on volume users such as 2 litters bottles is targeted on heavy consumers for family but small bottle of 200 ml is targeted on individuals who consume from shops individually or in groups.
4 pages (1000 words) Case Study
Market Segmentation
Demographic: Oral-B is segmented demographically as it has products for children; moreover, the kid’s brushes are also divided into four groups, depending upon the age – from four months of age to children who are above eight years of age. There are cartoon
2 pages (500 words) Essay
Market segmentation (finance)
By assuming that demand is heterogeneous, market segmentation obtains a better match with distinguishable market segments. Product differentiation gives marketers a share of a broad, horizontal market, whereas market segmentation tends to result in cultivation of a
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT