The male skincare market in UK

Undergraduate
Dissertation
Miscellaneous
Pages 16 (4016 words)
Download 0
The skincare market is no longer a market beamed towards women alone. Men are increasing their market share on skincare products. Not so long ago that it used to be difficult to find a man who would openly admit using skincare products or expressing concern for their face and skin…

Introduction


The purpose of this research will be to critically reviewing male skincare market, including the aspect of overview, influence and forecast of the male skincare market in UK. This research employed a survey as research methodology using the questionnaires method to select 50 randomly picked people as respondents gathering the detailed in- depth data to achieve this research.
Statistics reveal that about a third of British men use moisturizers on a daily basis. Men have eventually decreased their lack of enthusiasm for purchasing skin care products because of heavy endorsements from male celebrities such as football superstar David Beckham, singer Justin Timberlake and actor Jude Law. In a recent poll made by TNS, it was revealed that about 73% of British males buy their own moisturizers rather than letting their female partner select and purchase it for them. Reports from Datamonitor also reveal that British men spend about 920 million a year on personal hygiene products, 278m a year on haircare products, 88m on fragrances and 65m on skincare products (Scotsman.com, 2005). ...
Download paper
Not exactly what you need?

Related papers

Segmentation, Targeting and Positioning a comparison of strategies employed by Nivea in the UK and in Thailand now and potential direction for the future.
Nivea has the ability to appeal to a wide range of consumers. Nivea marketers use market 'Segmentation Strategy' to communicate with consumers. Advertising and promotional activities target consumers' perceived needs.…
Google's market marketing & strategy in the UK
The concept of resource-based management is founded on the belief that competitive advantage is obtained if a firm can obtain and develop resources which enable it to learn faster and apply its learning more effectively than its rivals. Resource-based view was developed by Barney (1991) who states that firms' competitive advantage deepens upon resources and assets owned by the company. Following…
Lingerie Market in UK
Organizations based on management information about customers, products, prices, competitors, suppliers and every aspects of the marketing environment are bound to move ahead. 'Marketing' belongs to marketing specialists but 'going to market' is a process owned by everyone in the organization (Piercy, 1997).…
Multinational company from UK enters the Russian market
A company's brand image and its strengths in the local market can be used to leverage its global strategy". When an organization like Volvo competes in the International market, it can use its power in the industry to its advantage because of its improved negotiating power among the suppliers, creditors, distributors and other stakeholder groups.…
Women in UK Labour Market
This led to the idea of a cornflake packet family where the male was the breadwinner, the wife was the housewife, and the family consisted of two children - a boy and a girl. The mother had an expressive role, while the father had an instrumental role of going out to work. The inequality, and the extent to which the different aspects of this are interconnected, mean that is some use the concept of…
The male skincare market in UK
The purpose of this research will be to critically reviewing male skincare market, including the aspect of overview, influence and forecast of the male skincare market in UK. This research employed a survey as research methodology using the questionnaires method to select 50 randomly picked people as respondents gathering the detailed in- depth data to achieve this research.…
Impact of liberalisation of the UK postal services market
Many governments owned so-called natural monopolies such as water, power, and postal services on the assumption that market efficiency would be attained if there were only a single seller. It is easy to see why a monopoly may be needed in some markets, as in the case of utilities where large investments are needed, or in postal services where a number of mail delivery routes are not profitable…