The analysis of core audience of GolfOnline Magazine

College
Essay
Miscellaneous
Pages 8 (2008 words)
Download 0
This magazine appeals to the typical golfer. A typical golfer would be male, 39 years old, has a household income of $63,300, plays 21 rounds per year, and is an active consumer. According to data given by GolfOnline, their users are in average:
They generally are employed as C-level executives (WebIndex 428), 70% of them are professional/managerial level or higher, and 77% own their own primary residence…

Introduction

They like to be well-informed; especially when it comes to their favorite sport (Golf).
The most important values used to segment this magazine's market are: Income (Demographic), and Lifestyle (Psychographic): the Golfer lifestyle. The consumers of GolfOnline have a high income, which allows them to afford an expensive sport such as Golf, which requires special equipment and traveling. They love sports and Golf is their passion.
The magazine's audience is, as described on their website, "an affluent, professional male audience with high disposable income and propensity to buy". They travel frequently and 83% of them research or purchase travel packages online. They spend a lot of money in Golf equipment, 89% plan to purchase new equipment this year. The readers are interested in learning more about the sport; they are interested in hiring Golf teachers and getting lessons.
Famous golfers such as President Bush help create an image of what the Golfer lifestyle is like. According to an article for Golf Magazine by reporter Harry Hurt cited on CNN, "golf just may be the sport of presidents". "Golf has been used by presidents and presidential candidates for years. ...
Download paper
Not exactly what you need?

Related papers

critical analysis on any article from FORTUNE magazine
However, this does not spell doom for advertisers because IPTV can also, like the internet, customize its advertisements to the viewer's preferences and TV watching habits. This makes it easier for marketers to make sure that their message is delivered to the select audience for whom it was intended, and IPTV therefore, can be a "godsend" for advertisers.…
Finding the Media Audience
While newspapers and radio have suffered though little, they have made their user groups intact due to their low cost and local news coverage network. Television media has undergone various changes after the advent of satellite technology. The fragmentation of audiences that has already occurred means that Public Service Broadcasting TV channels can no longer command large audiences unless there…
Description of Target Audience
The athletes have their own specific style of playing a sport. These audiences can identify the major positive outcomes or the concerns with the co-athlete. The athletes may be a serious resource in locating the best ways to crack a selection process. The athletes are the people who can rate the kind of effort you have had put in the game or event. So, the athletes are the valuable audience to…
Mens Health Magazine Research
This cause may be based on observed phenomena that are directly or indirectly related to the deteriorating status of Americans' health.…
Media Audience
Media research problems are many and some of them are connected with the ethnography.…
The analysis of core audience of GolfOnline Magazine
They like to be well-informed; especially when it comes to their favorite sport (Golf).…