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The analysis of core audience of GolfOnline Magazine - Essay Example
Author : herbertdickinso
Pages 8 (2008 words)
This magazine appeals to the typical golfer. A typical golfer would be male, 39 years old, has a household income of $63,300, plays 21 rounds per year, and is an active consumer. According to data given by GolfOnline, their users are in average:
They generally are employed as C-level executives (WebIndex 428), 70% of them are professional/managerial level or higher, and 77% own their own primary residence…
They like to be well-informed; especially when it comes to their favorite sport (Golf).
The most important values used to segment this magazine's market are: Income (Demographic), and Lifestyle (Psychographic): the Golfer lifestyle. The consumers of GolfOnline have a high income, which allows them to afford an expensive sport such as Golf, which requires special equipment and traveling. They love sports and Golf is their passion.
The magazine's audience is, as described on their website, "an affluent, professional male audience with high disposable income and propensity to buy". They travel frequently and 83% of them research or purchase travel packages online. They spend a lot of money in Golf equipment, 89% plan to purchase new equipment this year. The readers are interested in learning more about the sport; they are interested in hiring Golf teachers and getting lessons.
Famous golfers such as President Bush help create an image of what the Golfer lifestyle is like. According to an article for Golf Magazine by reporter Harry Hurt cited on CNN, "golf just may be the sport of presidents". "Golf has been used by presidents and presidential candidates for years. ...