Why is global distribution more difficult than domestic distribution

Masters
Essay
Miscellaneous
Pages 5 (1255 words)
Download 0
Marketing is a communal process which prioritizes in distinguishing the wants of the customers. To focus on a certain want, we usually lead these customers to the product or services that best fits this want. Indeed, marketing is a basic way to promote business growth…

Introduction


Distribution is one of the main parts of marketing. There are actually many kinds of distribution channels. This could include wholesalers, retailers, agents, direct sales, and the overseas and Internet distributors. When products are manufactured, they are normally shipped to the distributor. The distributor then puts them in the market in some ways for the customers or retailers to buy.
According to Philip Kotler, another distinguished professor of International Marketing said that the distribution channels can have several levels (www.wikipedia.org). He stated that the simplest level, otherwise known as the "zero-level" channel, has no intermediaries engaged. The next level, called the "one-level" channel, presents one intermediary such as; for manufacturing goods a distributor and in consumer goods a retailer. It would be practical if these two levels are applied in small markets. However, in larger markets, the "second-level" is more appropriate to use. A wholesaler, for instance is largely used to expand the distribution to the great number of a few, neighborhood retailers.
Global distribution is a type of distribution wherein products manufactured by a company are delivered to all the markets worldwide. ...
Download paper
Not exactly what you need?

Related papers

Irrigation and Water Distribution
Water conservation is a general reference to methods or procedures applied for the purpose of achieving a reduction in water usage or consumption. Around the world, there are a wide variety of methods associated with water conservation, for an equally wide variety of purposes. Regardless of diversity in technique, there is a primary objective common to all the methods- the use of less water while…
Distribution of Dividends
Moreover, we will discuss practical examples of companies that give dividends and purchase their own shares. Similarly, the process of determining the disbursement of dividends is discussed in this paper.…
Freshwater fishing is more difficult than saltwater fishing.
This body constitutes just three percent of the earth's water while the rest ninety seven percent constitutes saltwater and includes water in the oceans. Only about one-fifth of the world's total fish catch comes from fresh-water fisheries, while the rest comes from saltwater. Going by simple arithmetic, freshwater fishing has a lower input to the fishing industry than saltwater fishing.…
Why is global distribution more difficult than domestic distribution
Distribution is one of the main parts of marketing. There are actually many kinds of distribution channels. This could include wholesalers, retailers, agents, direct sales, and the overseas and Internet distributors. When products are manufactured, they are normally shipped to the distributor. The distributor then puts them in the market in some ways for the customers or retailers to buy.…
To what extent have the processes of globalization resulted in a more even distribution of economic activity across the globe
Secondly, the changing attitude of the people and more liberal government policies contributed to deepen and widen the process of the economic integration by shifting the focus of the planners from national economies to an integrated world economy. This economic globalization occurred trough trade, foreign Direct Investment (FDI) and international transfer of knowledge and technology. With…
Significance of Normal Distribution
These properties permit the normal distribution to be applied as the basis for estimating how huge or small sampling errors are. The normal distribution or normal curve is one of a biggest number of probable distributions; it has a standard deviation of 1 and a mean of 0.…
HP Distribution Centre
2. It is misleading to think that the advantages accrued from specialization are lost or diminished when a team is created from specialists in different fields. On the contrary, cross-functional team is an environment where the benefits of specialization can be realized to the greater extent. Members of such a team approach the problem from different perspectives. As a result, working together…