This curiosity makes it possible for us to achieve such knowledge and understanding through which the form of communication would no longer be misinterpreted. In the absence of any solid and objective criteria to analyze a communicative effort, we can only ask the sender what the meaning is. This is where the study of communication rests on theories and embraces the theories and ideas of philosophy and psychology. I wish to quote Murungi (2003) who expresses the similar view on the importance of studying communication in the words as follows:
In semiotics we have [a lot] of work which examines the processes of communication by way of determining, at least theoretically, how and why symbols convey meaning. On the other hand, in visual communication we have a professional and academic area which develops and puts into use the media of visual communication, i.e., the products, in the form of icons, signs, graphical symbols, illustrations, pictorial sequences and other interfaces by which information is represented and communicated visually (Murungi 2003, p. 15).
But, this communication cannot be efficient and reliable unless we understand exactly what is the true information and how this information can be passed to its receivers in order to make a systematic communication. Stamper (1987) highlights this very problem in the following words:
If you want to communicate then you must stand on a technical platform with the appropriate physical, empiric and syntactic properties (roughly speaking, the right hardware, communications, and software in the most general sense). Improving them can have profound effects on society. For example, science as we know it today could not be practiced on the platform of a script technology; monks copying manuscripts in penny numbers multiplied the errors because in most cases they did not really understand the text, and even less so the accompanying diagrams; so the critical examination of theories and methods, on which scientific progress depends, had no chance to proceed until printing made possible the rapid dissemination of exact multiple copies under the control of the author, for discussion and constructive criticism. Technology reduced the costs and so improved aspects of quality from which the pay-off appeared on the social level in the form of modern science. (Stamper, 1995, p. 273)
Semantic and Semiotic Information
Information is an important factor of gaining knowledge abuts things and objects in our daily life. According to Luciand Floridi (2005) "[t]he concept of information has become central in most contemporary philosophy. However, recent surveys have shown no consensus on a single, unified definition of semantic information." Information is understood and interpreted differently by every branch of knowledge.
Semantics is the branch of linguistics that deals with the study of meaning. Semantics is the study of the relationships between signs and symbols and the meaning that they represent Semantics is used differently in different fields of knowledge like psychology, philosophy and more recently, in information systems. However, the main concern of semantic studies is to understand the exact meaning of an information being conveyed or received.
Likewise, semiotics can