This curiosity makes it possible for us to achieve such knowledge and understanding through which the form of communication would no longer be misinterpreted. In the absence of any solid and objective criteria to analyze a communicative effort, we can only ask the sender what the meaning is. This is where the study of communication rests on theories and embraces the theories and ideas of philosophy and psychology. I wish to quote Murungi (2003) who expresses the similar view on the importance of studying communication in the words as follows:
In semiotics we have [a lot] of work which examines the processes of communication by way of determining, at least theoretically, how and why symbols convey meaning. On the other hand, in visual communication we have a professional and academic area which develops and puts into use the media of visual communication, i.e., the products, in the form of icons, signs, graphical symbols, illustrations, pictorial sequences and other interfaces by which information is represented and communicated visually (Murungi 2003, p. 15).
But, this communication cannot be efficient and reliable unless we understand exactly what is the true information and how this information can be passed to its receivers in order to ...Show more