Involved in the conducted research were the 11 companies from the list of Fortune 500. These companies are Kimberly-Clark, Kroger, Nucor, Philip Morris, Piney Bowes, Walgreen, Wells Fargo, Abbott Laboratories, Circuit City, Fannie Mae and Gillette.
To simplify the criteria of the companies' belongingness for such was through the survival of its stock prices in the past 15 years. It relies on the growth and their ability to cope of the changes of economic events.
In the book, Collins cited various approaches based on different principles he, along with his team, gathered through their study for the dynamic retort of the business industry. Thus the given principles can answer further the queries that come alongside the main thesis.
One is to answer the who and the what of the approach for acquisition of greatness of a company. Quoting Collins, he stated "the main point is to first get the right people on the bus (and the wrong people off the bus) before you figure out where to drive it. The second key point is the degree of sheer rigor needed in people decisions in order to take a company from good to great."
It is suggestive that good companies absorb the right people to work for them. In critical conditions that a company is facing, Collins implies not to sell the best people but to sell the biggest problem.
These best people he regarded should be the adaptive ones to be able to cope ...