Controversial Television Advertising - Essay Example

Only on StudentShare

Extract of sample
Controversial Television Advertising

This image has since altered drastically due to the nationalization of television and the shift from disseminating information to focusing on persuading the masses. Today advertising is criticized as encouraging materialism, creating envy and obsessing with physical beauty, all this using various tactics such as manipulation, deception and typecasting. Consumers are treated like guinea pigs with products hung out in front of them.
When people switch on their television sets they aim to watch not the commercials, but the programs or films aired on the multitude of channels. These channels make their business and profits through the advertising revenue generated by the telecast of the programs. Advertisements are an inevitable part of the business and channels are required to feature them at regular intervals during programs. The viewer at home has a choice, whether to watch the commercials or tune into another channel. Studies show that most viewers would watch a newly telecast commercial and are less likely to be interested in it after several repetitions. Some ads are watchable even after many runs, while the credibility of other ads appears to be the weak link (Ries 2004). The content of the ad is therefore the prime aspect that determines the watchability factor. ...
Download paper


The rise in consumerism has given way to increase in competition among businesses forcing advertisers to employ various methods to promote their products. In the past several years more and more contentious ads have been telecast in a desire to attract public attention and generate sales…
Author : herzogterence

Related Essays

Advertising Essay
Mulesing is an agriculture factory practice of removing lose skinfolds of sheep by skinning leaving the area an open wound, a much "cheaper choice" from proper hygienic practice to avoid swarming of flies. Animal Liberation aims a multi-media campaign for radio, television, outdoor posters and print publications to raise awareness among the public on sheep industry cruelty as well as urge policy-makers to stop the cruel practices (PETA & Animal Liberation, 2006).Animal Liberation is a charity with registration number CFN 11637 founded in 1976 by Christine Townend with the aim to champion the...
3 pages (753 words) Essay
Television Advertising and Gender Stereotypes
It should not be surprising then that gender roles are already fully enforced by the time the child leaves for school since daytime television represents the most egregious period for the reproduction of traditional gender stereotypes that coerce a commitment to meeting them from both the impressionable child and, typically, the mother whose influence over the child's developing mind is in conflict with the most entertaining and available substitute for the missing father, the television set.
5 pages (1255 words) Essay
The affect of advertising on youth culture
This essay "The affect of advertising on youth culture" outlines the impact of the ad on the children, how they controlled spending and how they became a big part of consumer culture. It is safe to say children learn as much, if not more, outside the classroom as they do inside it. Perhaps the most important mode of transmission for the consumer culture is through advertising, especially television advertising aimed at children. Most of this advertising is shown during children’s programming like Saturday morning cartoons and cable stations targeting children (Cartoon Network, Disney, ABC...
13 pages (3263 words) Essay
Violence on Television Essay
According to Tepperman, A key study conducted by Dr. Leonard D. Eron found that children who had watched TV at the age of eight were relatively more aggressive when drunk at age of 30, commit serious crimes and punish their children harshly.
4 pages (1004 words) Essay
Reality Television Master Essay
Media provides knowledge through a never ending list of channels like News, history, education, sports and so on. Initially, this field was restricted only to professionals. But with the advent of reality television shows, normal people found their way to participate and contribute towards media development.
21 pages (5271 words) Essay
Television Analysis Essay
, Lost, illustrates how many of the concepts of the traditional patriarchal society are reinforced through the actions and events that take place on the island.
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!