Communicating with a Diverse Audience

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This report illustrates the culture of positive communication at XYZ Inc. The firm has recently introduced robotic technology in production department with resounding success. We take this opportunity to explain how we communicated with our diverse employees and how we prepared them for change.


By diversity we are not only referring to ethnic differences but also other demographic factors such as age, gender, social class and religious beliefs. Therefore in our firm, we never use language that seems to target any particular group nor do we allow jokes that might accidentally offend someone's religious or cultural beliefs.
Communicating with our employees and other stakeholders is however extremely important and critical to company's success. Over the years, we have learned that the more the communication, the better the understanding people have and the less confusion and conflict we face. Communication is regular done in form of both internal and external messages. We have an intranet that allows horizontal as well as vertical communication. The company website has a bulletin board where important messages are placed and there is a forum that allows for comments on new happenings.
Change is the essence of business success today but it is change that generates most resistance. In our organization, we know that whenever any change is being introduced, people refuse to accept it readily at first if they fail to understand its significance. Thus, we have developed a culture of communicating about change before it is brought into the organization. To communicate after change has been introduced can often backfire. ...
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