The changes in newspaper industry for example is staggering as many newspaper companies nowadays have their own websites too, allowing the new generation of internet user to access the news anytime in their computers. As we have observed during the last few years, the readership of printed papers has declined considerably. More than 1 billion users of the internet all over the world, access the news through the net and the number is expected to rise in the years to come as young people prefer the convenience of Internet-based technologies in order to obtain news, information, and entertainment (Watkinson 67).
Societies whose technology is well developed have now entered the digital age and industries are searching for new opportunities to take this chance to develop business. Although there are threats to this utilization of technology in the media to advance business, the melding together of various media - also referred to as 'convergence' causes furor among many technology users as it holds a lot of promise. The amalgamation of different medium, which 1incorporates personalized services could be overwhelming for many but is very exciting as well.
The utilization of high-powered and high technology innovation in computers, switch to digital platforms and the construction of high-speed computer networks brought about novel ideas and methods of doing common and ordinary activities. Hindrances to achieving these, like time and space have been eradicated and media users can read, listen, watch anything or interact with someone anytime. The amalgamation of all mediums into one eliminated the problems of putting all technologies in the media together (Thorburn 122). The conglomeration of media corporations in the 1990's for example has brought convergence in ownership and resulted to, in the consumers' point of view, more exciting delivery systems of our favorite medium. Online newspapers now provide streaming video, TV has chat that is extremely interactive and even radio has camera's or telephone systems (Quinn 43).
The advent of the very exciting 3G telephony has likewise brought new feeling of excitement and fascination as companies in the field of mass media could include videogames, news, entertainment and online communication. This is now referred to as 2'convergence media.' 3G (or 3-G) is the short terminology to refer to 'third-generation technology' which utilizes the technology of the mobile phone. The 3G technology has the capability to transfer both voice data and non-voice data such as access to information, email messaging system, instant messaging, internet browsing access, entertainment such as streaming audio and video, streaming movies, and real time TV access (Livingston 12). As of now, there are approximately 60 3G networks in 25 countries all over the globe and spans three continents: Asia, Europe, and North America.NTT DoCoMo - the biggest telecommunications company in Japan - in the early 21st century-one of the giant telecommunication companies in Japan-became the first and leading company to initiate a commercial 3G system. Meanwhile, the introduction of 3G services in Europe started in the year 2003 (Serajul 25) .
Currently, debates if the web and television will converge more in the future which will allow only one form of technology instead of the two forms and people in the future will not be able to distinguish the difference between the two.
But in order for