Electronic Media - Essay Example

Only on StudentShare

Extract of sample
Electronic Media

The changes in newspaper industry for example is staggering as many newspaper companies nowadays have their own websites too, allowing the new generation of internet user to access the news anytime in their computers. As we have observed during the last few years, the readership of printed papers has declined considerably. More than 1 billion users of the internet all over the world, access the news through the net and the number is expected to rise in the years to come as young people prefer the convenience of Internet-based technologies in order to obtain news, information, and entertainment (Watkinson 67).
Societies whose technology is well developed have now entered the digital age and industries are searching for new opportunities to take this chance to develop business. Although there are threats to this utilization of technology in the media to advance business, the melding together of various media - also referred to as 'convergence' causes furor among many technology users as it holds a lot of promise. The amalgamation of different medium, which 1incorporates personalized services could be overwhelming for many but is very exciting as well.
The utilization of high-powered and high technology innovation in computers, switch to digital platforms and the construction of high-speed computer networks brought about novel ideas and methods of doi ...
Download paper


Development in the electronic media has not only advanced but also progressed in an accelerated pace during the last few decades. The advent of TV, computer, the Internet and other multimedia technology has spurred the growth of science and technology as well as sped up the proliferation of information all throughout the globe…
Author : raleighschneide

Related Essays

Murder and Media
"They're going to show you what sells, and not necessarily what tells."
2 pages (502 words) Essay
Hispanic Media
One of the most remarkable characteristics of the Hispanic media is the sheer size of its audience. There are approximately 40 million Hispanics in the US, the largest US minority, and 88% of them view Spanish language television (Porter 55). The number of Hispanic television viewers in Los Angeles is greater than the entire viewing audience in Boston (Ballve 20). In addition, nearly 80% of Hispanics listen to Spanish speaking radio and has resulted in Hispanic advertising growing at a rate of 20% in 2002 nearly 3 times the English speaking rate (Porter 55). These statistics translate into...
4 pages (1004 words) Essay
European Media Policy
The media industry is booming day by day and is touching new horizons. Its importance is unparalleled in this society as it serves so many needs and without the presence of media, a certain loophole will be left which can not be filled by any other form of communication.1
8 pages (2008 words) Essay
Publics Fear of Crime and Media
Common media refer televisions, radios, telephones and newspapers. The media are powerful way of getting messages across to citizens, and some 95% of it is reportedly the prime source for all types of information ("Fear of Crime, " John Howard Society, 1999). Media are always involved with audience participation, hence they have various effects on the public viewers (Krippendorff, 1986).
12 pages (3012 words) Essay
Media and Society Essay
In the case of children Chaves describes that children who have a greater exposure to violent movies choose to play violent games whereas others who do not watch television do not follow the same pattern. This clearly indicates that there is a very strong relationship between a person's behavior and his exposure to media. To further evidence this Wilson's researches are also very useful. Wilson in his research has referred to the Social cognitive theory according to which a child learns and absorbs whatever he sees and is exposed to and modifies his behavior accordingly. Wilson supported his...
3 pages (753 words) Essay
Media Management
This essay stresses that rdio and television managers must share the same basic principles of responsible journalism as the people they hire in running their newsrooms. Regardless of how enthusiastic, well trained and forward thinking journalists may be, public affairs and news programming stand little chance of growth unless the motivation and expertise of airing something, with the exception of music, is nurtured at the management level.
5 pages (1255 words) Essay
Sales and Marketing/Electronic Media
First of all, we need to delve into what marketing concept actually is. The sales concept is basically making sure a product is produced and hence sold through proper distribution channels while on the other hand a marketing concept entails the pre-production activities related with a product, selling and marketing it extensively when its on the shelves of the retail outlet and looking after the post purchase dissonance, if any there is found. Similarly, customer satisfaction would mean their retention and eventual further selling of the product. All these sales and marketing trends have come...
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!