This is where the term expertise comes in.
Expertise means many things to many people due to the sole reason that it includes a lot of elements that contribute to the organisation strength when it comes to the achievement of goals. This has basically been used in Non governmental organisations, but has recently been added to every corporation's list of priorities. (Grandstand, 1999) This brand of expertise gives rise to intellectual capital through a strategic growth and development process of the organisation's human capital. This paper deals with the study of intellectual capital within the corporate sphere in terms of its brand asset relevance aspect. In this respect, it has been realised that intellectual capital needs to be measured to chart and track the course that is being followed by the organisation and the people within it, as far as reaching and achieving goals is concerned. The organisation that will be dealt with here is Skandia - the pioneer.
The objective is to study the relevance and reliability of the brand assets and their value in terms of this company. The methods chosen for this are the various models proposed by Brooking and Malhotra that help determine the elements and parameters within which IC can be studied to find out how the same contributes to the value of the brand asset at Skandia. These models have helped develop a specific brand strategy through a focus on various elements like IC, Organisational Change, Consumerism, Knowledge management and various other factors, so as to help determine the areas of applicability within the organisation so as to carry out growth and development.
Whether it is in the Research and Development department or the marketing department of the organisation, this term has been categorised to imply a lot of things which an employee must possess for the relevant department in terms of characteristics of basic mental competency. (Blackburn, 2003) Skandia, in this regard has made giant strides in the achievement of auditing toolkits and achieving IC metric practices in the second generation, through the use of the auditing toolkits provided by Brooking - the technology broker. Skandia is one of the first companies in the world that has conceptualised intellectual capital and recognised the same as a strategy for building a brand asset. This in turn, has given the brand competitive advantage and competency through its intellectual capital base, which makes its manpower a 'thinking' capital and not just a 'doing' capital.
This competency has a strong nexus with the competitive advantage that an organisation has and the quality of the same. This level of competitive advantage is the primary tool in measuring the IC in the organisation. The characteristics of this competency may be creativity, foresight and intellect, among numerous others. In this regard, we will delve further into the intellect part of things, as this paper deals with the concept of intellectual capital. (Buigues, 2000)
As a nunace of the manpower strength within organisations, intellectual capital has been defined in relation of international marketing and knowledge management
Traditionally, organisations have been seen to work on the premise of three basic factors of production - land, labour and capital. These three factors have been hailed as equally important with labour always having occupied a special place of importance. In this regard, the three factors of production were enough to nicely and simply sum up the requirements of an organisation.
It is due to the fact that the cultural environment largely determines the way people perceive and value the organisational functions and processes. Cultural environment inside the organisation affects its people in several different ways. The increasing direction of research attention on the issue demonstrates the importance of organisational culture in influencing people's behaviour and affecting the performance.
The basic finding that this paper will work on is that Tutbury’s has capitalised on the lifestyles of a certain section of people so as to form a brand identity of its won. Tutbury’s is a product that works on the highest quality of glass which is produced primarily from a high standard of full lead crystal.
The same procedure applies for amendments to the treaties. The treaties are in the main building blocks of EU how, and allow for the creation of secondary legislation of EU law. The treaty of Paris 1951 established the European coal and steel community (ECSC).
The modern-day organization operates essentially in the public sphere. This implies that its level of competitive advantage is connected with its knowledge management process and the competence level demonstrated by this process. In this context, knowledge management may be defined as the process of transmitting information.
This will facilitate better organisation in the operational sphere of the organisation as well as a more systematic progression towards the process of achievement of goals. (Jesperson, 2005)1
This paper will seek to examine through various textbooks and journal articles, the nuances of the supply chain management system followed at a company called Texan, and the benefits of the same.
These ratios can then be compared with the company's past performance as well as with industry's averages in the domain in which the company operates.
Coca Cola has been established since a long time and have a strong value and internal performance management system.
valuate the implication of the statement of the authors in relation to the objectives of the authors in writing the books and the concept of management in organizational terms. This approach therefore requires us to see the bigger picture of the authors’ work and understand
It then goes on to consider what changes, if any, Tesco might make to the international marketing mix over the next few years and
13 pages (3250 words)Assignment
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