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Assignment for the subject Managing and Exploiting Intellectual Capital. Writer MUST be ON TIME. Writer needs to send me some progresses on the 2ndMarch for - Essay Example

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Assignment for the subject Managing and Exploiting Intellectual Capital. Writer MUST be ON TIME. Writer needs to send me some progresses on the 2ndMarch for

This is where the term expertise comes in.
Expertise means many things to many people due to the sole reason that it includes a lot of elements that contribute to the organisation strength when it comes to the achievement of goals. This has basically been used in Non governmental organisations, but has recently been added to every corporation's list of priorities. (Grandstand, 1999) This brand of expertise gives rise to intellectual capital through a strategic growth and development process of the organisation's human capital. This paper deals with the study of intellectual capital within the corporate sphere in terms of its brand asset relevance aspect. In this respect, it has been realised that intellectual capital needs to be measured to chart and track the course that is being followed by the organisation and the people within it, as far as reaching and achieving goals is concerned. The organisation that will be dealt with here is Skandia - the pioneer.
The objective is to study the relevance and reliability of the brand assets and their value in terms of this company. The methods chosen for this are the various models proposed by Brooking and Malhotra that help determine the elements and parameters within which IC can be studied to find out how the same contributes to the value of the brand asset at Skandia. These models have helped develop a specific brand strategy through a focus on various elements like IC, Organisational Change, Consumerism, Knowledge management and various other factors, so as to help determine the areas of applicability within the organisation so as to carry out growth and development.


Evidence: Applicability

Whether it is in the Research and Development department or the marketing department of the organisation, this term has been categorised to imply a lot of things which an employee must possess for the relevant department in terms of characteristics of basic mental competency. (Blackburn, 2003) Skandia, in this regard has made giant strides in the achievement of auditing toolkits and achieving IC metric practices in the second generation, through the use of the auditing toolkits provided by Brooking - the technology broker. Skandia is one of the first companies in the world that has conceptualised intellectual capital and recognised the same as a strategy for building a brand asset. This in turn, has given the brand competitive advantage and competency through its intellectual capital base, which makes its manpower a 'thinking' capital and not just a 'doing' capital.

This competency has a strong nexus with the competitive advantage that an organisation has and the quality of the same. This level of competitive advantage is the primary tool in measuring the IC in the organisation. The characteristics of this competency may be creativity, foresight and intellect, among numerous others. In this regard, we will delve further into the intellect part of things, as this paper deals with the concept of intellectual capital. (Buigues, 2000)

Intellectual Capital

As a nunace of the manpower strength within organisations, intellectual capital has been defined in relation of international marketing and knowledge management ...Show more

Summary

Traditionally, organisations have been seen to work on the premise of three basic factors of production - land, labour and capital. These three factors have been hailed as equally important with labour always having occupied a special place of importance. In this regard, the three factors of production were enough to nicely and simply sum up the requirements of an organisation.
Author : umills
Assignment for the subject Managing and Exploiting Intellectual Capital. Writer MUST be ON TIME. Writer needs to send me some progresses on the 2ndMarch for essay example
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