Organizations have realized that it has become necessary to be knowledgeable about the traditions of the native country. The present scenario calls for the organizations to endorse localization - for which they need to understand ethics at a much minute degree.
The coming to age of the world economy has opened up new paradigm in the aspect of business communication - as different communities are set to interact with each other with absolutely no prior history of interaction (McPherson and Szul, 2008, 39). Before dwelling further in the topic, let us discuss how the business fraternity in India is gearing up towards the new global economy. India, as part of BRIC (acronym for Brazil, Russia, India and China), symbolizes the highest growth rate markets in the present world. This is due to the fact that the country has access to a highly skilled, yet cost effective, labor pool and a growing consumer class. This consumer class has a rising disposable income and thus India is the place to be for all the aspiring businesses in the world.
Moreover the country, after years of Government control, is finally opening up to the world economy. This, along with a trend that will transform the economy from agrarian to service oriented, indicates a good prospect for a food processing company.
However, India has its own typical rules and regulations when it comes to business. Further workplace culture is heavily influenced by demographic factors - like religion and age. Global corporations have to take cultural implications into consideration when they open shop here (Roberts and Tuleja 2008, 474).
The Time Factor
One of the first things that one notices in India is the pace at which business negotiations take place. It is quite common for meetings to get delayed, postponed and even rescheduled at short notices. One will also notice the time that is required to come to a conclusion. His is mainly attributed to the hierarchical structure in Indian workplaces - the chain of command is long, and decisions have to be taken only after it has been ratified by the highest authority (Antal and Friedman, 2008, 363).
Indians do not refer to first names while they address newer business acquaintances or even their superiors. They always use a formal Mr. or Ms. Approach followed by the last name. A senior manager may also feel insulted if he or she is called by the first name.
The traditional greeting in vogue in India is a gesture called the 'Namaste'. This posture is defined by the bringing together of the palms of the hands together in unison, below the chin. However they have warmed to the handshake, and Sienna should not be hesitant while shaking hands.
Utmost importance is given to the exchange of business cards during the initial meeting. The typical custom is to engage in light casual discussion in the beginning of a meeting, which will pave way for serious discussions. Moreover, an Indian might insist at having lunch or dinner at the his expense, which is typical of Indian Hospitality.
India, being hot and humid, is lenient on the blazer.