Over the decades, technology has evolved manifolds. The major enhancements pertaining to the technological developments involve the communication media. Transfer of information amongst the users has always been a critical issue embedded in the communication strategies. Business environments have imbibed the technology trends up to a great extent in order to enhance their functionality as a complete unit that integrated diverse areas of work (Govindaraj, 2001). The necessity to manage all the data and information related to the vendors, consumers, employees, work processes, business transactions, stakeholders and so on had to be addressed to the minutest details. This issue demanded for an evolution of a system that could store all the information generated at diverse fields of work and support the handling of information in a limpid manner. The system that provides the infrastructure to manage and maintain such task is known as "Information Systems Provision".
Information Systems is implemented on the type of the information, whose analysis is required to understand the processes and parameters linked to the data. This data may be acquired from various fields of the concerned business environment (Warboys, Kawalek, Robertson and Greenwood, 1999). Following are the requirements to implement an Information System for a marketing division.
1. To model the dynamics of the processes those effect the production.
The model should study and analyze all the factors effecting the overall production of a product. These factors can be either internal like the raw materials, the production processes, desired quality of the product, packaging, product design and so on or external like the market demand, brand image, consumer requirement, marketing expenses, transportation of the product, etc.
2. To evaluate the expenditures and Return on Investment (ROI)
Any unplanned business process with huge investment for repair can cease the production, causing huge unexpected losses. To avoid such situations the information regarding such occurrences in the past could be used to have a better planned budget. The current market demand and price of a particular product helps in building up a production plan within the budget. And the information on ROI could be modeled to make decisions easier for safe future investments.
3. Identification of essential goods and services
Identification of goods and services that satisfy consumer needs is very essential. As consumer satisfaction is the only factor that distinguishes the enterprise from its rivals, it helps in gaining an upper position in the market economy. It is difficult and complex to predict how the technological changes will affect those needs. Decisions can be made based on the model that can take into account