For a project to be successful, it is imperative that its goals are clearly defined and communicated in the entire working environment to achieve them within budget, within schedule and with a good quality.
One scenario where the project was not clearly aligned with business goals was in an implementation of a new CRM system in the organization for the first time.
The firm sold industry equipment through personal contacts and personal relationships of the top end staff. When the CRM system was decided to be licensed, there were huge arguments about its necessity since such a system would not be suited for selling industry equipment. However the decision was made by the high-ups and the license was bought. The implementation of this system was not as successful as was expected because there was no alignment between the business objectives and the technological objectives. The results the top-end of the management wanted to achieve could only be achieved up to 50% and the huge investment became a waste. If a more customized and industry usable system had been purchased like a Supply Chain System or an Enterprise Resource Plan, then the results would have been much better. (Jessup & Valacich, 2007)
The project aimed at involving the industry clients to communicate through the CRM system with the organization telling them about the quantity they want to purchase, any customizations they require and the time of delivery etc. Orders from the clients came in bulk and were quite infrequent. Managing these orders had been easy in the past and it was being manually without any problems. ...